360DigitalInfluence

National Wear Red Day at Ogilvy PR

If you haven’t realized it by now - RED is one of our favorite colors here at Ogilvy. Not only does it represent our brand and our company mentality, but it also stands for a cause close to our hearts (no pun intended).

Heart disease is the #1 Killer of Women - It is the goal of the National Heart, Lung, and Blood Institute’s (NHLBI) Heart Truth campaign and Ogilvy to build awareness and provide resources for individuals, especially women who are less aware of their top health risk, to help reduce their risk of heart disease. (disclosure:  The Heart Truth® is an Ogilvy PR client).

While this is a year long issue, we make it a point to call out the importance of heart disease awareness every February, during American Heart Month (think of it as the friendly reminder you need to keep your healthy habits going after the hype of New Year’s resolutions dies down…), starting with National Wear Red Day®.

So for Friday, February 5th (yes, that’s tomorrow) we have a call out to the digital nation - show up in  red tomorrow & show your support of heart disease awareness.

And as Virginia Miracle puts it,  we’re “not just talking to the ladies”.  Men, women, children and even pets - wear red.

Publicize your participation digitally. Post videos/pictures of your fashionable attire, your company’s BIG RED photo opp, Tweet about it, and join in the online conversation around heart disease awareness on National Wear Red Day.

And if you’re free tomorrow afternoon, join us in NHLBI’s first ever National Wear Red Day Twitter Party from 3-4 PM EST.  RSVP here.

Here are a few key things to remember:

Universal campaign hashtag is #hearttruth - please use this in all your Tweets/posts/image and video tags

Tag for Flickr photos is  “NationalWearRedDay.”

Handle for Twitter is @thehearttruth, follow for heart healthy tips and resources, new research and statistics, and live coverage of the The Heart Truth’s Red Dress Collection Fashion Show.

Lastly, don’t forget to join the campaign Facebook Fan Page to learn about new events in your area, get first hand updates on the 2010 Red Dress Fashion Show and share how you are taking action to reduce your risk of heart disease. (You can post your National Wear Red Day pictures here, too).