Does Social Media Sell?

Mar 05

Can Social Media Sell?

by Rachel Polish
Category: Best Practices, Digital Influence, Word of Mouth Marketing

How can brands leverage social media to drive sales and lead generation?

While social media spending is on the rise for both B2B and B2C companies, many brands are still realizing the full potential of online engagement for business development and lead generation. Next week, I’ll be presenting ideas to the Silicon Valley Capital Club on how brands can best leverage the social web to drive word of mouth buzz and, ultimately, sales opportunities.

Below, I’ve provided a sneak peek into the insights I plan to cover, however, I’d welcome your feedback and stories as to where your organization experiences the greatest online business development success:

1. Listen first – What does this really mean in terms of lead generation? Essentially, it’s absolutely critical to know where your customers and competitors live on the social web what issues are most prevalent in your space. Read blogs that are relevant to your space, look for webinars about key issues and use Google blog search to understand what trends are most discussed among your customer base.

2. Set clear goals as to what you want to achieve – Start with one or two measureable objectives that are attainable within a specified timeframe and build from there. It’s okay to begin with a pilot project, allowing you to easily retool your plan if your objectives are not tracking toward success.

3. Add value to the online conversation – After listening to what is being discussed in your space, be ready to offer something more than a “quick hit” opportunity to buy your organization’s products or services. Share insightful content, develop webinars, offer product demonstrations or training, create live events and answer questions. Be viewed as an industry resource and seek to establish rapport and validation within your targeted audience.

4. Empower employees to tell your story – Intel (disclosure - they are a client) published their social media guidelines as a best practice and several organizations have done the same. Intel’s policy clearly states that employees should “stick to your area of expertise and provide unique, individual perspectives on what’s going on at Intel and in the world.” Who better to tell your organization’s story to the world and add a human element to your brand than your own employees?

5. Paid and Organic Search – Ensuring your content can be easily found is absolutely critical when there is so much competition for eyeballs on the social web. Investing in paid search and ensuring your web properties use consistent keywords/metatags to assist with organic search results are both instrumental. Google Trends and Google’s keyword tool are free resources that help identify the search strings that will work the hardest for your digital content.

6. Make your corporate website relevant to the sales process – Too many brands miss opportunities to capture attention and add immediate relevance to the customer once the customer finds them online. I’ve listed some ideas on how an organization’s website could immediately strike greater engagement possibilities:

Develop a blog and use it as a sales tool/testing ground. Posts should be brief, incorporate photos and/or videos that help in telling a story and speak in a conversational tone. Be ready to respond to comments and questions in a timely fashion, noting which topics have the most traction for your prospects.
Analyze where people are clicking, use trackable URLs (bit.ly offers metrics) and regularly review the metrics
Offer Q&As with happy customers and how the product offering is being implemented, using both video and text
Socialize the press area and more visible areas of your site, ensuring content is shareable and interactive
Incorporate product and service reviews via third-party applications that live within your web platform

7. Broaden your digital footprint and develop a content calendar – While it’s critical that your organization’s website offers relevant content, it’s also a good best practice to allow your content to live beyond the confines of your organization’s web platform. Posting engaging content on LinkedIn, Facebook brand pages, YouTube and Fast Pitches can only help extend your reach and produce better search results for your brand. Additionally, ensuring that content is produced on a regular basis and is timely (i.e. teases a tradeshow presence, product demonstrations are scheduled with product announcements, etc.) can offer a much richer experience for your potential customer.

8. Don’t neglect Twitter as a business tool – It’s fairly easy to integrate Twitter into your sales strategy without much effort. By using a management tool like TweetDeck or Seesmic to track specific keywords/lists, organizations can hyper-target those who are most interested their space. Twitter can also be very powerful as a customer service mechanism, for introducing special offers and for answering questions about products and services.

While there are a number of ideas I haven’t covered here, I’m hopeful this list will generate some additional thinking on how organizations can best leverage social media for sales and lead generation. What are your thoughts? What’s worked well for you?

This entry was posted on Friday, March 5th, 2010 at 2:56 pm and is filed under Best Practices, Digital Influence, Word of Mouth Marketing. You can follow any responses to this entry through the RSS 2.0. You can leave a response, or trackback from your own site.

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TAGS: Tags: business development, lead generation, Rachel Polish, Silicon Valley Capital Club

81 Responses to “Can Social Media Sell?”

Wes Williams Says:
March 5th, 2010 at 5:25 pm
I would also emphasize that when you step into the social media pool, you become part of a two-way conversation. It’s not just about broadcasting your message. Be prepared to respond to current and future customers in a timely manner. Determine when to respond and when it’s best to not engage.

You mentioned customer service and I think social media is a fantastic way to build a lasting relationship — the kind of relationship that can make the difference in keeping clients and making it so they could never imagine letting anyone else handle their business.
Rachel Polish Says:
March 5th, 2010 at 6:55 pm
Wes - I could not agree more about ensuring the conversation is two-way and timely. You are also right - there are times when it’s best not to engage, too. People often choose to engage on the social web to be heard. I agree - there is a huge upside for brands who respond to customers (in both good times and bad) publicly and swiftly. Great feedback all around - thank you.
Salahuddin Says:
March 6th, 2010 at 2:39 am
I think social media is great for every company unless its policies and practices are too old-world and hierarchical. Social media is going to be a tough call for them as it involves letting go of the message. I’ve heard of a couple of tightly held Indian businesses which logged out of the twitverse when they realized their office memo type tweets were being paid no attention.Kinda like the boring guy at the party.

This is off topic but if social media marketing continues to grow and doesn’t die out in a few years, we could see a whole different level of corporate governance and employee ownership.
John Hewitt Says:
March 6th, 2010 at 12:43 pm
Listening is definitely the hardest part. There is such a sea of information out there, and so many conversations to stay on top of. It is hard to get a company to allows its people to spend that much time monitoring conversations. I see 50 to 100 articles a day in my niche, and I have to carefully pick which ones I will read, because I just don’t have time to read and think about all of them.
Rachel Polish Says:
March 6th, 2010 at 3:05 pm
Salahuddin - I agree that a brand’s online communication should be both engaging and conversational. There are ways to manage this even in the most tightly regulated environments.

John - Listening can indeed be a daunting task, however, there are so many tools available today to help in pulling the content most relevant to you. Part of our job as an agency partner to our clients is to map these conversations can extract the actionable insights from what we learn. I hope that helps!
Ekaterina Boglaeva Says:
March 6th, 2010 at 5:10 pm
Hi Rachel,
Greetings from an OPR affiliate in Russia!
I have a question, would be very grateful for your opinion.
Do you think paid search is ethical?
Thanks,
Ekaterina
Tony Fish Says:
March 7th, 2010 at 10:33 am
Hello - good conversation point that is being made in so many places. This is good place to start.

However, digital footprint, reputation and conversations are far wider and deeper than selling more and brand equity.

Increasing the move is from what you are doing (selling more to you) to see and understand who you influence and who influences you. This becomes the social you in context.

I have been exploring this at http://www.mydigitalfootprint.com - which is a conversation on the topic of “value of the digital you”
Weekend Reader: March 7 Edition | David S. Finch Says:
March 7th, 2010 at 1:29 pm
[...] Can Social Media Sell?: “ How can brands leverage social media to drive sales and lead generation? While social media spending is on the rise for both B2B and B2C companies, many brands are still realizing the full potential of online engagement for business development and lead generation. Next week, I’ll be presenting ideas to the Silicon Valley Capital Club on how brands can best leverage the social web to drive word of mouth buzz and, ultimately, sales opportunities. [360° Digital Influence] [...]
Brent Cohler Says:
March 8th, 2010 at 8:06 pm
Thanks for the great tips. We are a B2B company that has just dipped our toes into the social media waters and the response has been terrific. We’re keeping it light and fluffy, not too stuffy - we’ve even worked The Jersey Shore into the discussion of corporate travel technology.
Rachel Polish Says:
March 8th, 2010 at 8:56 pm
Brent - would you include a link to your company’s web properties in this string? It would be neat to see how your company is managing its social media presence - including the Jersey Shore discussion (classic!). Thanks for your feedback, too.
Michael St James Says:
March 9th, 2010 at 3:11 pm
Rachel, you should totally mention the only company that can take a :30 creative and place it in a Facebook game as a CPE premium piece of entertainment. The first Facebook game with Real Video will also change advertising online.
Fan us @ Facebook.com/AgameLive

Adn if you want a scoop, we’d love to talk. Launching mid April.
Jane O. Carman Says:
March 11th, 2010 at 12:06 pm
Spectacular presentation! Last night at the Silicon Valley Capital Club, your talk was fantastic. Very informative, relevant, understandable (even for novices) and gave me the push to use Social Media more effectively. Thank you for a great talk.
Rachel Polish Says:
March 11th, 2010 at 1:17 pm
Thank you, Jane! It was fun and such a pleasure to connect. I’m looking forward to seeing great things from you!
Rachel Polish Says:
March 16th, 2010 at 3:05 pm
Ekaterina - I do, but it has to make sense for the campaign and local market. Feel free to email me anytime to connect on what makes the most sense for your clients. rachel (dot) polish @ ogilvypr (dot) com

Thanks!
Vinod Nambiar Says:
April 1st, 2010 at 7:50 am
Hi Rachel,

I stumbled across this blog post, when doing some research related to a piece I am are writing on monitoring brands in social media and using those conversations to achieve various business goals. (Sales, support, brand defense etc).

I do not know if this is useful now, but we have had success stories in using social media for lead generation for B2B firms. In this case, the demand generation process started with attendance to a webinar. We used Facebook to create a user group (in the related high tech field) and used it to announce events. Interestingly this proved to be more cost effective than paid search!
Rachel Polish Says:
April 5th, 2010 at 2:05 pm
Vinod - while I suspect lead gen tactics might vary (depending on audience), it’s really helpful to know what proved to be most successful for you. I’d also like to know more about how you are leveraging Facebook for a B2B audience (beyond events) - especially for a user group. Very insightful!
shahzaib Says:
May 9th, 2010 at 7:04 pm
I didn’t know how to promote via social media. The article gives a detailed overview that encourages to think about it more positively.
Rachel Polish Says:
May 10th, 2010 at 2:46 pm
Thanks for your kind words! This blog offers a lot of great insights and best practices for social engagement - I hope you’ll keep sharing your thoughts as we go.
Bryan the Social Media Management Ninja Says:
July 24th, 2010 at 11:16 am
Great list of things to mention, however, My biggest problem used to be organization of the many, many social media networks. This may be something you want to touch base with in the future. I now use third party software to hone everything in. Makes life much easier.
Jerry Lucado Says:
July 24th, 2010 at 11:46 am
Hi Rachael,

So many people try to promote on social media without even understanding what they are doing.

Your post helps those people know that social media is all about relationships. And truly, blogging is about relations ships too. So keep up your good work.
Jason Says:
July 24th, 2010 at 1:39 pm
Hi Rachel,

You hit the nail right on the head with this clear and concise outline for social media success. Many of the small to medium sized businesses really miss the boat when they come into these arenas by trying to use traditional advertising methods, which simply don’t work in social settings.

The problem after understanding the proper strategy is implementing it in the most effective and efficient way.

That’s where having a proven social media manager is so key.

Thanks for the post!
TweeterStar Says:
July 24th, 2010 at 6:57 pm
Great article! I do agree that the only way that social media can sell is by establishing a strong engagement with the social networking community as a whole. Without this type of mindset, you will never get any good returns and conversion rates.

Keep the good works.
damien sayer Says:
July 24th, 2010 at 8:11 pm
Hi,
I’ve found personally working for other business’s promoting and setting them up within social media that no matter the brand it’s always the same that applies… knowing your market. That is what is so amazing about using social media. You can get such clarity on your demographics and implement your findings so easily and for a lot less then google adsense.
Maintaining that brand requires a very proficient successful social media manager who has a flair for what they are doing.

Thankfully I have now found an abundance of these and it makes the difference!!

Great post btw.
social bookmarking Says:
July 24th, 2010 at 10:39 pm
Social media is a very powerful tool for online marketing. I would go as far as to say that without a social media presence, it will be extremely difficult going forward to stay competitive.
The flip side is that you can’t just jump in and expect that now that you have a Facebook and a Twitter account, you are good for the rest of your life.
Twitter is a great example. Just tweeting away is not going to do you any good. You have to respond to other peoples tweets if you want to be successful with Twitter. You have to find those that have a question that you can answer related to your topic. By posting an answer you engage in the conversation and this will be much appreciated. You are building a relationship.
The nice thing about this process is that others can see your Tweet and benefit from it also.
I hope that this example shows you that you can’t just blindly use the platform and expect success. You do need a plan and you do need to know why and how you are going to use this platform.
Once you have made that decision, being active is not all that difficult.
Ron Says:
July 24th, 2010 at 10:59 pm
I really dislike the “listen” and “conversation” aspect. It is true - but you first have to look at the goal of the business. If a business is looking to make best friends with existing customers maybe it is true - but for lead generation for smaller businesses this advice is not usually going to be as effective. This is not a one size fits all situation.
Charles Sisk Says:
July 25th, 2010 at 8:56 am
Social Media is a tool to generate traffic to your website or blog. That should be the only goal. Once a prospect or customer arrives at your site it is your responsibility to provide quality content and information in an engaging manner regarding the products and services of your business.
Bill Crosby - Social Media Marketer Says:
July 25th, 2010 at 2:51 pm
Social Media is a part of the marketing strategy, not the entire thing by any stretch. Too many people think it is “The End All”.

It is KILLER for driving tons of traffic providing you are giving great value. For conversion though, that is up the the sales funnel…
Ibiza Property Says:
July 25th, 2010 at 4:26 pm
Yes social media does sell, its about marketing strategies and getting your information out to the people. Users are using social media to find anwsers to finding best products and deals..
brian the seo guy Says:
July 26th, 2010 at 12:12 pm
I think the biggest mistake companies make is trying to sell a product or a service in social media. It is better to focus on the conversation and not the conversion in the hope that that individual will share their thoughts or want to know more about you and perhaps your product or service. We use social media to start a engaging conversion that we hope will educate the user to take the next action. That might be to share the conversation with others they know or engage with us further on our blog… So just get the conversation started and let the users generate comments and feedback. Being pitchy in Social Media won’t get you very far….
Corre the Webbshop Guy Says:
July 26th, 2010 at 1:04 pm
From a webbshop point of view the “new” social networking gives us more tools to connect to possible costumers out there. Then of course certain things on your webbshop needs to be good for instance, a strong search box, clear freight costs etc.
Carla Social Media Marketing Mentor Says:
July 26th, 2010 at 9:18 pm
Great info. I have found that so many people out there today who say they are a social media guru have just gotten started and just by looking at their profiles you can tell they don’t really know what they are doing.

Your points about listening and adding value are some key components that I see are missing from so many gurus.

Thanks
James the Marketing Consultant Says:
July 28th, 2010 at 3:20 am
yes social media should be conversational. It is a great way to establish a relationship with your client and could lead to a real product distribution for companies. this will also add value to your page for it will boost more confidence to your webpage. Social media is becoming a tool for advertising and marketing and selling. Thus revolutionizing the business world.
chrononutrition Says:
July 28th, 2010 at 9:02 am
great post. Social media is great for 2 ways communication, but there are too many people trying to sell and not contributiong to the web. Internet Marketers should use social media to build their list opf followers, not to sell directly.
Bas Smeets - social media Manager Says:
July 29th, 2010 at 6:42 am
Good points, too many people just start with social media but have no clue about what they’re doing at all.
Seb Brantigan Says:
July 31st, 2010 at 11:44 am
thanks a bunch for this amazing content, social media really does sell…not in any kind of traditional way such as direct advertising e.g. TV advertising.

yes I agree that listening before selling is the biggest key when marketing using social media.
Francoise Thurnreiter Says:
August 1st, 2010 at 3:01 pm
Thank you Rachel for this interesting article! I use social media for me, because it is very powerful. And I think each of the web user is using social media.
Steve, aka. HubBubMonitor Says:
August 2nd, 2010 at 2:16 am
Hi, great post. I have some additional thoughts on things you should consider that follow your item number breakdown. Here goes…

1. Also monitor what’s being said about you on the web.

2. How are you going to measure your goals, What tools are you going to use and what constitutes success.

3. Listen to feedback then use it to engage customers and improve what you’re doing.

4. Getting employees from all levels and parts of the organization involved and thinking social is critical to putting a human face on your company.

5. Distributing your content and message out in various forms: video, audio, podcasts, articles, etc. to all the various social mediums wherever your customers are so your message can be found.

6. Dell’s conversion rate doubled on products where visitors were engaged with reviews and product ratings provided by their customers.

7. Repurposing your content, say from a blog post to an article for posting on the article directories or taking a presentation or video posted on your website or blog and uploading it to YouTube, Viddler, etc. would greatly broaden your footprint.

8. Twitter’s 140 character limit doesn’t quite allow you enough space to answer questions about products or services in any meaningful depth, but you can direct folks where to go to find the answers they seek or give them a customer 800 number to call.

I hope my input added some value.

Regards,

Steve, aka. HubBubMonitor
Linda from Social Media Jazz Says:
August 3rd, 2010 at 3:11 am
Listening first is a great point. Many companies blunder into the social media arena without taking the time to find out whether they are in the right space for reach their target audience.
CameleonConcept Says:
August 4th, 2010 at 7:32 pm
Hey,thank you for this great info.
Alma' Hydroponics Garden Says:
August 6th, 2010 at 9:44 am
This is great information. I’m just getting started and learning the market I’m selling to. Listening is essential, I’ve found.
Stephanie Deneke Says:
August 10th, 2010 at 1:10 am
This covers a lot of points. My favorite is using paid and organic search together. Showing up both ways, especially on the same page, carries leverage. Social media gives social proof and allows people to feel like contributors to the companies they do business with.
Skipta Says:
August 12th, 2010 at 3:25 pm
Social media is a great way for consumers to communicate with their customers and to what their customers demand.

Do you have any upcoming speaking engagements planned?
Hugh from Social Media Classroom Says:
August 16th, 2010 at 8:35 am
I find that asking questions related to your customer’s needs on an open platform works well. This gives them the opportunity to really answer with solutions to their own problems / demands, while at the same time telling you as a company what your customer wants. The 2 birds with one stone effect.

Hugh McCabe
Max from tech article directory Says:
August 18th, 2010 at 7:45 am
As the web grow wider, more social media has been set up for online marketing services. It provides easy way to communicate to other networks wherein it gives other user to share their sites to the community. As far as I know, these social media helps us promote our sites to the different search engines like Google wherein our sites tend to be popular.
momsworldonline Says:
August 25th, 2010 at 2:51 pm
Rachel,thank you for this great info.
Julain Says:
August 26th, 2010 at 1:46 pm
Great post, looking forward for the next one…….
nolimitman Says:
August 26th, 2010 at 3:24 pm
It should be remembered that the social media context is first and foremost that, social!
andrew social media bennetts Says:
August 28th, 2010 at 4:37 pm
I liked many things in this post. Listen first - Is a great tip. If you can find out what people want or what they are talking about on the blogs ect, ect then you can of course be in a position to sell or market to them.

I actually think even though this is actually very easy to do, it requires a lot of hard work before you can get results. Thus people tend to skip over blog or twitter lisening.

I also try to broaden my digital footprint, this is also time consuming work but it needs to be done.
Mr David Young Says:
October 3rd, 2010 at 8:04 am
Young David says:
I have proven results with all my clients as a social media manager… http://www.mrdavidyoung.com is my Web-Home.. My blog shows different networks and results of my methods… great video content…
I love reading articles and blogging….
Penis büyütücü Says:
October 3rd, 2010 at 11:45 am
Thanks for this posting. a good site.
Sex Sop Says:
October 5th, 2010 at 11:23 am
Thank you Rachel for this interesting article!
Bayan azdırıcı Says:
October 6th, 2010 at 4:09 pm
Tanks for posting. this site my likes
Deb Griffin Says:
October 27th, 2010 at 10:00 am
The information is very helpful. Just starting with Social Media and trying to devour every bit of information we can.

Also starting to realize that we need to develop niche areas for each of our team members for them to concentrate on that area. Research the different areas to find out what the customers are asking and need to better serve your clients.

Thanks for the clarity!!
Ty from Manchester Says:
November 3rd, 2010 at 1:38 am
The idea of a content calendar was great - never thought of that but it’s easy to implement and can make sure we keep our posts regular. Thanks!
Michael Nunn Says:
November 3rd, 2010 at 3:47 am
Social media is a great marketing tool in the same way that talking to your clients face-to-face is a great marketing tool. Your follower can know that you want to offer them something and you can interact with them to personalize your offer to them before actually offering it. By developing a relationship with them before making your pitch, you can have better results than other marketing strategies, i.e print or broadcast media. Read some more articles about social media on my article site.
alex mediapub Says:
November 10th, 2010 at 12:57 am
Is it applicable in C2C and C2B companies.i think social media helps you to improve the sales and the promotion of the companies..content calender was easy to implement and it will also help you to improve the performance of the company…
agri dagi Says:
November 16th, 2010 at 12:33 pm
Great post, looking forward for the next one.
Len Foster Says:
November 28th, 2010 at 11:35 am
I think the 80 - 20 rule applies when finding out what clients want 80% listen 20% talk. Setting measurable goals is also a good idea
Ron Passfield Says:
December 5th, 2010 at 12:52 am
Very sound advice particularly for small business. Listening and adding value are so critical to social media marketing. Goal setting, particularly in the area of content creation, is critical for a significant presence and the avoidance of information overload. Without clear goals and priorities we are at the whim of every e-mail or website that crosses our path.
www.ipgsaltlake.com Says:
December 13th, 2010 at 4:49 pm
Many companies who have a poor plan will make a blog with out any thought of communicating guidelines for such an open format. Invariably an employee is fired and the company looses face for both what the employee wrote and the firing. It would be my advice if you dive into social media to be supportive of employee gripes, but use them in a way that helps you to improve. Then make it clear that flaming is not allowed so that it doesn’t come as a surprise to your other employees when an inciter is let go.
Deven social media Manager Says:
December 14th, 2010 at 12:18 pm
You guys definitely sound like you have a solid foundation to stand on. It’s a great step-by-step process to successfully connect social media with different businesses. In today’s society, social media networks play a huge role in marketing business products/services to new potential customers. Simply because of the huge volumes of people who frequent such social media sites as Twitter, FaceBook etc.
Amir Says:
December 28th, 2010 at 3:50 pm
This is great information. I’m just getting started and learning the market I’m selling to. Listening is essential, I’ve found.
Social Media Marketing Perth WA Says:
January 9th, 2011 at 9:19 am
Social Media is an absolute MUST for businesses these days. Social Media provides businesses the opportunity to listen to and engage with their customers as well as directing more traffic to their website and increasing the positive feeling associated with their product(s) or service(s).
Chicago Seo Services Says:
January 12th, 2011 at 5:50 pm
thanks for the great tips. we are a new SEO company and still learning about all the angles of the business. I appreciate the article and looking forward to more. thank you
Michael Says:
January 18th, 2011 at 12:54 am
Very good info here, maybe a little much at once for a group of initiates, but good info nonetheless. I think one of the most important strategies to emphasize is that the client is there (on the social web) establishing first a relationship, and second establishing trust. The client is there for the customer and there should never be a sales pitch, ever! Once the potential customer trusts the brand, you have them as a loyal buyer, but it has to be a two way street.
Eugene Says:
February 1st, 2011 at 9:51 pm
I am new to social media. this article is very helpful for me. Thank you.
Terrasse En Bois Says:
February 15th, 2011 at 9:41 am
With Facebook having more traffic than Google, you bet social media can sell!!
pageshout Says:
February 16th, 2011 at 10:12 pm
Of course social media sells but it takes full time commitment and a dedicated organization to keep up with it.
Azgın Kadınlar Says:
March 8th, 2011 at 2:30 am
thanks Rachel.. very nice article.
V-Pills Büyütür Says:
March 8th, 2011 at 2:32 am
exactly agree with.
Sigarasız Yaşam Says:
March 8th, 2011 at 2:33 am
interesting.. a different approach
David Young Says:
March 16th, 2011 at 11:01 pm
Social Media is the future ..all businesses should be engaging in online advertising.. I think this article is a great read for businesses because its not overwhelming and brakes it down so they have a online advertising strategy…Thanks Rachel Polish.
Cheers Dave Young
Eric Mitchell Says:
April 9th, 2011 at 9:56 am
Hi Rachel,

This information is great and very useful. I really enjoyed the listening part. It’s essential to incorporate the trendy topics that are going on and having an opinion on it. This will bring more targeted traffic as well as show your targeted visitors you are knowledgeable in that space.
Ravis Gloria Says:
May 26th, 2011 at 8:01 pm
There are some attention-grabbing points in time on this article however I don’t know if I see all of them middle to heart. There is some validity however I will take hold opinion until I look into it further. Good article , thanks and we would like more! Added to FeedBurner as effectively
Richard Says:
June 26th, 2011 at 11:24 pm
Good article but now we need to prioritise Facebook over Twitter due to its massive impact on online marketing. Apparently about 50% of FB pages are business pages, so it’s really important to add this to your online marketing arsenal (yes - something else to do!)

Also, make sure you have a custom FB page rather than the default one as it doesn’t look that professional to be using the same type of page college kids are using!
Alan Cliffe Says:
June 28th, 2011 at 6:32 am
Organic Search in SEO is vital to get your site found, and today social media is increasingly becoming an important part of the mix. The time will come when SEO will be far less effective without the use of social media interaction.
Alan Cliffe Says:
June 28th, 2011 at 6:32 am
Organic Search in SEO is vital to get your site found, and today social media is increasingly becoming an important part of the mix. The time will come when SEO will be far less effective without the use of social media interaction.
John Como vender en internet Says:
July 21st, 2011 at 5:16 pm
Listening is definitely the hardest part. There is such a sea of information out there, and so many conversations to stay on top of. This is off topic but if social media marketing continues to grow and doesn’t die out in a few years, we could see a whole different level of corporate governance and employee ownership.
Regards,
John
Brante Hester Says:
July 25th, 2011 at 3:57 pm
Great post and comments. This discussion is one I am “listening” to. Provided that Social Media is in baby form and in my opinion has not matured to its full marketing potential. This does add to the day to day tasks and strategies but the time verses the gain is what I am really interested in seeing some stats on. Anyone have some short term data on conversions? I am collecting this as we speak and long term might be the only viable result at the moment.
Peter Ridell Says:
August 24th, 2011 at 10:58 pm
Well, for me..I really think that Social Media will really sell on tbe web..Now, that we are in the modern world and technology is very high and in demand.. I think it is very interesting..
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October 7th, 2011 at 4:45 am
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[...]Does Social Media Sell?[...]…