http://blog.ogilvypr.com/2010/04/making-content-move-across-the-web/ An Exploration of What Influences Us Sat, 11 Feb 2012 15:12:41 +0000 http://wordpress.org/?v=2.7 hourly 1 http://blog.ogilvypr.com/2010/04/making-content-move-across-the-web/comment-page-1/#comment-51645 RedlinCook | Website Marketing Services Thu, 29 Apr 2010 17:10:12 +0000 http://blog.ogilvypr.com/?p=3761#comment-51645 I do appreciate you pointing out that all content strategies need to be driven by consumer intent. I am amazed daily by how many marketers/ copy writers still seem to lose sight of this. When this is overlooked from the beginning stages, it then become impossible to appropriately measure the project, as well. I do appreciate you pointing out that all content strategies need to be driven by consumer intent. I am amazed daily by how many marketers/ copy writers still seem to lose sight of this. When this is overlooked from the beginning stages, it then become impossible to appropriately measure the project, as well.

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