Mobile Marketing 2010 & Beyond

Apr 15

Mobile Marketing 2010 and Beyond

by Tanya Chadha
Category: Digital Influence

I recently came across an interesting study that declared mobile web will be the leading trend in 2015. This is a pretty bold statement but believe it or not there is truth to it. This year we’ve witnessed an explosion in mobile and location based content with cool location based social applications like Foursquare, Gowalla, and BrightKite. Location based services are one of the most powerful ways to personalize one’s mobile experience which can be even more amplified with the integration of social networks such as Facebook and Twitter. An increasing number of brands are experimenting and trying out mobile marketing strategies as a result. Last month, Gowalla partnered with Travel Channel to integrate some of its dining content from the show Food Wars. When Gowalla users check in to venues visited in Food Wars, they will be able to read show-related information about the restaurant and collect passport-stamp rewards. This is a great way to engage fans and build strong brand awareness and loyalty. Gowalla says users have checked in at 600,000 locations in more than 165 countries to-date.

In addition to mobile and location based services, I think we’ll start to see more of a shift towards brands encouraging customers to share feedback and opinions at all times. There are lots of apps currently out there that collect real-time feedback from customers. For example, I downloaded AT&T’s Mark the Spot iPhone app earlier this year which basically crowd sources spotty reception areas across the country and asks users for information around location, dropped calls, failed call attempt, no coverage, data failure, and poor voice quality. The app is an easy way for the brand to listen to customers quickly and the use the feedback to optimize performance without over flooding call centers around the world.

The social media landscape is ripe for mobile marketing in the U.S. and I’m excited to see what new mobile trends and apps this year will bring. I will be reviewing all things mobile every other week here on Fresh Influence so check back if you’re interested in learning more about how mobile marketing will impact social media in 2010 and beyond.

This entry was posted on Thursday, April 15th, 2010 at 6:25 pm and is filed under Digital Influence. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.

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TAGS: Tags: brightkite, digital, Facebook, foursquare, gowalla, iPhone, location based services, Mobile, mobile marketing, mobile usage, social media, twitter

6 Responses to “Mobile Marketing 2010 and Beyond”

Will Says:
April 16th, 2010 at 1:22 pm
Thanks for posting. I love learning about these different cases - the Travel Channel’s work with Gowalla is a pretty unique integration (rather than just a simple check in). I’d love to hear more about creative use in the future. Really interesting stuff.
Dheny Gnasher Says:
April 16th, 2010 at 7:20 pm
Nice article

Best regards,
Dheny
Fauzi Nasreddine Says:
April 18th, 2010 at 8:55 am
Nice post Tanya, we are in a very important transition, where companies are understanding that to reach the new consumer style, it’s necessary to make a union with digital and fisical media.
I think the next step is to apply those tools to the TV. Buy online stuffs while you see a movie, this will make TV Advertising much more functional.

best regards!
tim warrington Says:
April 25th, 2010 at 3:32 pm
Mobile Marketing will be the next big thing, but i think that it will be far bigger than people imagine in the digital marketing playing field.
Mobile Monopoly Bonus Says:
August 11th, 2010 at 7:23 am
Location-based services and companies like Foursquare are currently and slowly taking their way on mobile marketing. These are very new in the field but it’s kind of growing at a fast rate. Maybe it’s time for some to try this marketing method.
Jake Shelton Says:
January 27th, 2011 at 12:23 pm
@mobile monopoly, you are absolutely right. The transition here, depending on niche is in a sense exploding. The reason i started my marketing company was to provide services based on location based marketing programs, social media, connecting local business to the mobile web and so on. When i got into this business i couldn’t recall the last time i did a search from a home computer when i was looking for a local business. It was “on the fly” and from my mobile phone, and with the new iphone, android app for google places it took me right to the location using the navigation in my phone. Location based services are the way of the future and mobile phones are replacing the computer resources of old. Thanks for the information, it was great to reference to.

Jake Shelton Rockstar Analytics