360DigitalInfluence

The Word of Mouth Marketing Association (WOMMA) is holding it’s big brand marketer training event in Chicago - The School of WOM -  and we are taking a bunch of our team out there both to teach and learn. While there are basic sessions, we go for the advanced material and learning from the other brand marketers in the room.

As you consider where you will spend your professional development time and money this year, here are three reasons that you might want to join us:

1. If you already are engaged with social media and word of mouth marketing from either the communications or marketing POV and want to learn from other strategists and practitioners with experience - you should come. This is not all about a motivational keynote (although we have Dan Heath and Jeffrey Hayzlett (Kodak) which I am looking forward to). This is about real learnings from the trenches.

2. You want to hear from inside Best Buy, Google and the Art Institute of Chicago how they are using social media to drive word of mouth. I need to hear from different brands with a variety of challenges to stay outside the echo chamber and learn more.

3. If you are interested in how we worked with Ford to develop an enterprise-wide social media strategy and help drive one of the biggest  business success stories in history - then you should attend.

The 4th reason is what happens out-of-session - the discussions between professional marketers using social media today to drive business. I hope to see you there. (We are governing members and I remain on the Board as “Immediate Past President” - catchy title, isn’t it)

School of WOM

• where: Chicago
• when: May 24-26
• more information and registration