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Do you love social media, marketing and PR?  Do you love to read and discuss ideas with other marketing professionals?  If so, the brand new 360DI Book Club is for you.

After our recent team retreat, I was inspired by all the great book suggestions and not only do I want to read them, but discuss and analyze them with other smart folks like you!  Luckily, plenty of my teammates agreed,  so the 360DI Book Club was born.   We will discuss a new book on the second Tuesday of  each month from 6:30-8pm Eastern Time via the hashtag #DIbooks.  The books will be about social media, marketing or business and will be voted on by the readers of the Fresh Influences Blog each month.  If you have a book suggestion, please shoot me a DM via twitter (@SarahMarchetti) or comment on a book club post.  I’ll pick four choices out of the suggestions and have everyone vote on them.

The first 360DI Book Club is on June 8,2010 at 6:30pm, four weeks from today. Since this is our first meeting, I’ll pick the book.  We’ll be reading Influence: the Psychology of Persuasion by Robert B. Cialdini, Ph.D.  This book comes highly recommended by John Bell and is about the psychological fundamentals of persuading someone, be that in a marketing, sales or personal context.  We’ll be looking at the book as it applies to our work in social media and word of mouth marketing.  Please read the book and leave any questions you’d like to discuss in the comment stream below.   Hope you’ll join us for the discussion in 4 weeks.   Happy Reading!