May 18
WOMMA’s School of WOM (Do, Meet, Eat)
by Ian Sohn
Category: Word of Mouth Marketing
Getting jazzed for the WOMMA School of WOM confab in Chicago (my hometown) on May 24-26. A few thoughts and tips …
Sessions
The conference is packed with great sessions. I’m seriously impressed. A few I’m personally keen to catch …
- Jeffrey Hayzlett of Kodak speaks on Monday from 2pm-3pm. You might know that Hayzlett recently announced he’s leaving Kodak, which could make for a very candid session.
- Also on Monday (4:30pm-5:15pm) , Pete Blackshaw and John Stieger lead a session on P&G’s customer relations efforts as a spark for WOM. I’ve never met Blackshaw, and am looking forward to doing so.
- On Tuesday morning, Sarah Hofstetter and Roberto Mastracola deliver a case study on Coke Zero. When Coke speaks, I listen.
- The Tuesday keynote is from Andrew Mason, CEO of Groupon. These guys are darlings of the Chicago scene. Very eager to hear what he has to say.
- Ogilvy’s very own Kaitlyn Wilkins will join Ford’s Marisa Bradley on Tuesday to talk about building a more social Ford Motor Company. This is a topic near and dear to my heart; and knowing how passionate Kaitlyn is about her Ford work, I’m sure it’ll be a great discussion.
- Jason Anello of Yahoo will lead a session called “How 20 Purple Bikes Generated 20 Million Impressions.” I’m a big Y! fan, and I’m really looking forward to hearing Jason deliver an overview of this program.
People
Ogilvy 360 Digital Influence will have a great cast of characters in the Windy City, including John Bell, Virginia Miracle, Kaitlyn Wilkins, Karen Untereker and Dirk Shaw. Please be sure to introduce yourself, if we don’t get to you first.
We’ll be blogging from the conference (here) and tweeting until our fingers hurt. Follow #Ogilvy360DI.
Restaurants
If you’re looking to eat your way through WOMMA, here are some of the best Chicago has to offer (my opinion) …
- My favorite restaurant in the city: Avec (They don’t take reservations, but worth the wait.)
- My favorite burger: Kuma’s Corner (Either get there 20 minutes before they open, or prepare for a 2 hour wait. Kuma’s is THE best burger in Chicago.)
- My favorite deep-dish pizza: Lou Malnati’s
- My favorite local joint: Twin Anchors (One of the all-time great places for a beer and a shot. A Chicago institution.)
- My favorite dive: Billy Goat Tavern (ONLY go to the original. Order fries at your own peril.)
- My favorite hot dog: Wiener Circle (Save yourself the humiliation and DON’T ask for ketchup on your hot dog. Trust me.)
- My Favorite BBQ: Smoque
See you there. Do drop any of us a note if you’ll be around and want to hook up.
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May 18th, 2010 at 9:53 am
Hi Ian,
WOMMA (hearts) Ogilvy. Thanks so much for the School of WOM shout out. We look forward to seeing everyone next week!
May 19th, 2010 at 8:05 am
Ian — Great timing on your compendium of activities and eats. I’ll see you in Daleyville.
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