360DigitalInfluence

We are very excited to announce that we are a proud sponsor and participant of an upcoming virtual conference brought to you by our friends at PRWeek next week. With new applications and social media tools emerging every day, staying up to date on the latest trends in social media innovation is critical to our business as PR professionals.

The PRWeek Lab will take place Wednesday, June 2 and Thursday, June 3, 2010 and will provide an online resource for PR professionals on the most recent social media trends, tools, and strategies, thought leadership, and case studies- all without leaving one’s office. The online platform includes live webcast sessions, keynote speakers (such as Jeffrey Hayzlett, CMO of Kodak and Ben Edwards, VP of Digital Strategy and Development, IBM), as well as exhibitor booth environments for follow-up questions, live chats, and material downloads. PRWeek Lab will be a fully interactive experience, with Q&A throughout, as well as polling of all participants on the quality of the content and the future of social media. No other PR event will bring you closer to the action that is driving today’s social media innovation.  Please visit here for additional details.

As a platinum sponsor of PRWeek Lab, Ogilvy Public Relations Worldwide’s 360° Digital Influence team will offer attendees a learning experience that not only introduces them to what we actually do to accelerate our clients’ business but also gives them inside, practitioner knowledge that they can apply.  We want to share learning on Influence Planning - a fresh approach to digital communications; and we will be offering some of the same training we offer our senior strategists around the world both from Ogilvy and our clients. We will have a collection of on-demand and take-away content. Visitors will be able to stop by our booth, take a quick course, chat with members of our 360DI team, and leave with some tools that will help them in their job at major brands. Our booth will be open from 11am-4pm ET. Registration is FREE here.

In addition to our booth, John Bell of Ogilvy’s 360° Digital Influence team and John Stoll of Ford’s Global Corporate News team will be presenting a webcast in the main conference hall entitled “Socialize the Enterprise: Five Lessons Learned Applying Social to Business.” Here are the details:

Wednesday, June 2^nd, 2010
11:30 a.m. - 12:30 p.m.
Educational webcast sponsored by Ogilvy PR
Socialize the Enterprise: 5 Lessons Learned Applying Social to Business

Ford has applied social media more strategically and thoroughly than other leading brands. In 2009, the Social Media Index named Ford the top automotive brand in social media. How did Ford apply social media in a most critical year? How has it changed their communications function, team and mission? Join John Stoll, Manager of Global Corporate News at Ford and John Bell, Managing Director of Ogilvy’s 360 Digital Influence team as they offer a peak beneath the tent. What 5 lessons did they learn that surprised even them?

The job sounded straight forward - use social media in the most strategic and impactful way possible to transform how the company communicated with customers and constituents. You will hear our in the trenches experience and 5 lessons we learned along the way:

1.       How do we train a staff from different disciplines to be successful and productive in social media?

2.       Why the Fiesta Movement and the Fusion 100 mile challenge are pivotal programs?

3.       What type of foundation and infrastructure matters most?

4.       Benchmarking success in common terms matters more.

5.       Integrating “social” into everything.