by John Stauffer
Category: Digital Influence, How-To
Want to earn a three month fellowship at Ogilvy and go to the Cannes Lions International Advertising Festival in France? Well, then, simply sell us a brick.
That’s the pitch from our colleagues over at OglivyOne. They’ve recently launched a search for the World Greatest Salesperson. The call for entries is simple: send in a video selling a brick and you’re entered to win. Head over to Ogilvy’s Youtube Channel to submit. “If you can sell a red brick, maybe you can sell anything,” said Mat Zucker, of OgilvyOne in a recent interview about the contest with the New York Times.
The contest is in response to what many perceive as the industry’s wandering away from the discipline of sales. Sure, social media has brought about major changes in the way that businesses communicate with consumers. But, for many of our clients, the way they make money has not. Selling is still critical to success. Our founder and former door to door salesman, David Ogilvy, is often quoted as saying “we sell, or else.”
The spirit of this contest is akin to renewing your wedding vows; many years have passed and the environment is radically different, but the commitment remains the same: we sell, or else. So check out the video, and sell us your brick. You could find yourself working at Ogilvy.
Check out our Facebook page or head over to the Ogilvy Youtube Channel to enter.
Crossing the Pond Working with the Media in the UK and USA
May 9th, 2010 at 8:02 pm
Great video and terrific idea! I think that Morris L. Hite, Advertising Hall of Famer, said it best, “Advertising is salesmanship mass produced….No one would bother to use advertising if he could talk to all his prospects face-to-face.” It’s back to basics for us — but perhaps with a digital twist.