360DigitalInfluence

Ogilvy Public Relations Worldwide
May 28

TGIF: What is Facebook?

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This weekend marks the beginning of summer but where I grew up (California) the school year didn’t end until mid-June so this week’s Facebook Friday looks a bit like a homework assignment. Facebook has evolved rapidly over the past six years of existence and so has it’s significance in everything from communications to government to people’s relationships. I’ve started a list of phrases to answer the question “What is Facebook?” and would like your help adding to it in the comments.

Facebook is…

  • A place friends and family are connecting and sharing
  • Strangers building new communities around shared passions
  • A marketplace and a playground for exchanging goods and games
  • People are talking to brands and about brands
  • A resource for new information and content
  • The portal to an online identity and social life

Have a great weekend!


3 Responses to “TGIF: What is Facebook?”

  1. Ekaterina Says:

    …a place to stay in touch with friends and colleagues internationally.

  2. darsane Says:

    Thanks for the information my friend

  3. Serena Says:

    Facebook pushes boundaries for the world/ people to become more open. It is a place where we partake in imagining our futures and a new technological tool that produces a certain kind of future. It pushes us so often that it is always place of contention, but somehow people seem to give in more and more. Do we still remember how Facebook looks like when it first came out? The changes it makes are quickly incorporated into our lives. Its increasing functionality also makes us rely on it more — from remembering our friends’ birthdays to finding out about the latest deal at a restaurant. The whole Facebook package — its functionality, its vision, etc. — permeates every aspect of our lives. We are not always aware of what Facebook does, how it affects our lives and how it is so integrated into our lives. We joke about stalking people all the time, but we aren’t always aware of what this kind of surveillance does to us. When we talk about privacy on Facebook, we often just focus on how others can watch our every move, but I think the real danger of the power that Facebook has is how we begin to subconsciously censor ourselves and self-monitor in a way. Would that hinder our creativity or make us conform to certain social ideas without us really knowing? Or are we actually being more open, sharing more and building off of each others ideas?

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