Comments on: Geo-Location Is Truly Everywhere http://blog.ogilvypr.com/2010/06/geo-location-is-truly-everywhere/ An Exploration of What Influences Us Sat, 11 Feb 2012 14:38:47 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Nick S. http://blog.ogilvypr.com/2010/06/geo-location-is-truly-everywhere/comment-page-1/#comment-51997 Nick S. Wed, 30 Jun 2010 14:00:42 +0000 http://blog.ogilvypr.com/?p=4288#comment-51997 Until geo-location services do a better job of facilitating interactions between actual people and not just between marketers and customers, I don't think it will take off. It sounds like that's where these types of services are headed, but I'll bet 95% of Americans will say that they don't need/want this type of service in their life right now. I think that percentage will decrease over the next few years, and I look forward to the possibilities from a marketing standpoint. But, I think we're still a few years away from adoption by a critical mass. And then, of course, there are the additional privacy concerns that come with geo-location services. But that's a whole other ball of wax. Thanks for the post, Sophia. It's fun to think about the possibilities that geo-location services provide. Until geo-location services do a better job of facilitating interactions between actual people and not just between marketers and customers, I don’t think it will take off. It sounds like that’s where these types of services are headed, but I’ll bet 95% of Americans will say that they don’t need/want this type of service in their life right now. I think that percentage will decrease over the next few years, and I look forward to the possibilities from a marketing standpoint. But, I think we’re still a few years away from adoption by a critical mass.

And then, of course, there are the additional privacy concerns that come with geo-location services. But that’s a whole other ball of wax.

Thanks for the post, Sophia. It’s fun to think about the possibilities that geo-location services provide.

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