Comments on: 3 ways to get started with branded location based content http://blog.ogilvypr.com/2010/07/3-ways-to-get-started-with-branded-location-content/ An Exploration of What Influences Us Sat, 11 Feb 2012 18:02:45 +0000 http://wordpress.org/?v=2.7 hourly 1 By: dirk shaw http://blog.ogilvypr.com/2010/07/3-ways-to-get-started-with-branded-location-content/comment-page-1/#comment-52123 dirk shaw Mon, 19 Jul 2010 03:43:24 +0000 http://blog.ogilvypr.com/?p=4371#comment-52123 Hey Bret.. We are behind in terms of mobile applications and adoption which is why so much innovation is happening over there. Another challenge i see is like the browser wars in the early days.. There are very little if any standards across platforms which means you are building/maintaining multiple versions which is not very desirable. thanks for commenting. dirk Hey Bret..

We are behind in terms of mobile applications and adoption which is why so much innovation is happening over there. Another challenge i see is like the browser wars in the early days.. There are very little if any standards across platforms which means you are building/maintaining multiple versions which is not very desirable.

thanks for commenting. dirk

]]> By: Bret Clement http://blog.ogilvypr.com/2010/07/3-ways-to-get-started-with-branded-location-content/comment-page-1/#comment-52108 Bret Clement Sat, 17 Jul 2010 11:13:47 +0000 http://blog.ogilvypr.com/?p=4371#comment-52108 My comment above was a follow up to another comment I made that appears to be stuck in moderation and was not published - which makes my second post appear more random that it already was. My first point was to wonder outloud why so much of the innovation and cool stuff you read about with mobile augmented reality is coming from Europe. Wondering if is based on particular wireless technologies they have (particularly GSM). Regardless, lots of fun stuff happening around branded location based content these days! My comment above was a follow up to another comment I made that appears to be stuck in moderation and was not published - which makes my second post appear more random that it already was.

My first point was to wonder outloud why so much of the innovation and cool stuff you read about with mobile augmented reality is coming from Europe. Wondering if is based on particular wireless technologies they have (particularly GSM).

Regardless, lots of fun stuff happening around branded location based content these days!

]]> By: Bret Clement http://blog.ogilvypr.com/2010/07/3-ways-to-get-started-with-branded-location-content/comment-page-1/#comment-52101 Bret Clement Fri, 16 Jul 2010 18:52:34 +0000 http://blog.ogilvypr.com/?p=4371#comment-52101 Sorry, thinking outloud. Guess by "cool stuff" I'm thinking specifically image recognition. Like Ben and Jerry's did. So that works with iPhone iOS 4.0 and metaio's Unifeye Mobile SDK. I need to check out metaio's browser more indepth: http://docs.metaio.com/bin/view/Main/UnifeyeMobileTrackingConfiguration Sorry, thinking outloud. Guess by “cool stuff” I’m thinking specifically image recognition. Like Ben and Jerry’s did. So that works with iPhone iOS 4.0 and metaio’s Unifeye Mobile SDK.

I need to check out metaio’s browser more indepth:
http://docs.metaio.com/bin/view/Main/UnifeyeMobileTrackingConfiguration

]]> By: Bret Clement http://blog.ogilvypr.com/2010/07/3-ways-to-get-started-with-branded-location-content/comment-page-1/#comment-52100 Bret Clement Fri, 16 Jul 2010 18:33:42 +0000 http://blog.ogilvypr.com/?p=4371#comment-52100 Seems like a lot of the mobile augmented reality stuff is coming from Europe, including the Walt Disney example you give above (seems to be running in the Netherlands?). Was looking for freelancers on the Layar partner site, none are in US: http://publishing.layar.com/publishing/devadvert_list/ I'm a bit of a non-techie. Wondering if there a technical issue with doing cool mobile augmented reality stuff in the US beyond the basics you see here now? When Layar/Kooaba image recognition partnership done in 4Q, that will be cool too. Seems like a lot of the mobile augmented reality stuff is coming from Europe, including the Walt Disney example you give above (seems to be running in the Netherlands?). Was looking for freelancers on the Layar partner site, none are in US:
http://publishing.layar.com/publishing/devadvert_list/

I’m a bit of a non-techie. Wondering if there a technical issue with doing cool mobile augmented reality stuff in the US beyond the basics you see here now?

When Layar/Kooaba image recognition partnership done in 4Q, that will be cool too.

]]> By: dirk shaw http://blog.ogilvypr.com/2010/07/3-ways-to-get-started-with-branded-location-content/comment-page-1/#comment-52076 dirk shaw Tue, 13 Jul 2010 22:23:58 +0000 http://blog.ogilvypr.com/?p=4371#comment-52076 Hi Cory.. I totally agree. the up front investment also has more shelf life than most tweets etc.. thanks for commenting. next time i am in SF i will check out the SFGiants tips. thanks dirk Hi Cory..

I totally agree. the up front investment also has more shelf life than most tweets etc..

thanks for commenting. next time i am in SF i will check out the SFGiants tips.

thanks dirk

]]> By: Cory O'Brien http://blog.ogilvypr.com/2010/07/3-ways-to-get-started-with-branded-location-content/comment-page-1/#comment-52053 Cory O'Brien Sun, 11 Jul 2010 00:56:45 +0000 http://blog.ogilvypr.com/?p=4371#comment-52053 Leaving tips is key. We helped set up the San Francisco Giants on Foursquare (http://foursquare.com/sfgiants) and a big part of the initiative was enhancing the experience of fans while they're at the game. It's a process that just takes a bit of upfront time, but the payoff is huge, and it doesn't need as much maintenance as a Twitter Profile or Facebook Page. Leaving tips is key. We helped set up the San Francisco Giants on Foursquare (http://foursquare.com/sfgiants) and a big part of the initiative was enhancing the experience of fans while they’re at the game. It’s a process that just takes a bit of upfront time, but the payoff is huge, and it doesn’t need as much maintenance as a Twitter Profile or Facebook Page.

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