360DigitalInfluence

This week, Ogilvy is launching a new initiative to publish Red Papers of our thought leadership. Red Papers are Ogilvy-ized white papers meet books. I mean with the emergence of the iPad and even the iPhone as reading formats, I am having a hard time understanding what is a “paper” and what constitutes a “book.”  This one is a bit long - almost 8000 words - not there is valor in length.  I wanted to share some of my experiences in a practical way and therefore I get into some nuts and bolts for planning really effective social media.

What is it about?

For the past few years, we have been helping established and emerging brands apply social media in the most impactful way possible. That means getting beyond tactical and often token gestures at applying social media-based approaches. We work with enterprise to help them not just realize marcom programs but also change they way they interact with customers and organize themselves. While every brand is different, there are common experiences. My Red Paper outlines these and offers a foundation - practical and high-minded - that brands can apply to ensure their own approach is as strategic or as impactful to the business as possible.

Get it now

The Red paper is available for download now. It sits alongside another excellet read in Dimitri Maex’s Red Paper Learning to Read the River which is all about understanding the flood of data and metrics available to us as marketing experts.