Comments on: Panel Discussion: Traditional, PR and Digital Playing Together http://blog.ogilvypr.com/2010/07/panel-discussion-traditional-pr-and-digital-playing-together/ An Exploration of What Influences Us Sat, 11 Feb 2012 18:49:44 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Stan Timek http://blog.ogilvypr.com/2010/07/panel-discussion-traditional-pr-and-digital-playing-together/comment-page-1/#comment-52400 Stan Timek Wed, 04 Aug 2010 15:55:09 +0000 http://blog.ogilvypr.com/?p=4565#comment-52400 Dirk, Thank you for the compliment. So far our customers are feeling the same way as you. They enjoy saying how they feel and say that writing the same thing out felt harder to do. As to your question about a white label solution, right now we're working on a co-branded solution that gives primary prominence to the client's brand. To be honest we haven't had anyone ask about white label so it wasn't on our radar. Thanks again. Stan Timek Atomic Greetings Dirk,

Thank you for the compliment. So far our customers are feeling the same way as you. They enjoy saying how they feel and say that writing the same thing out felt harder to do.

As to your question about a white label solution, right now we’re working on a co-branded solution that gives primary prominence to the client’s brand. To be honest we haven’t had anyone ask about white label so it wasn’t on our radar.

Thanks again.

Stan Timek
Atomic Greetings

]]> By: dirk shaw http://blog.ogilvypr.com/2010/07/panel-discussion-traditional-pr-and-digital-playing-together/comment-page-1/#comment-52379 dirk shaw Tue, 03 Aug 2010 14:25:24 +0000 http://blog.ogilvypr.com/?p=4565#comment-52379 John.. Totally agree. Was just having this conversation with someone yesterday. I guess we did not learn much from the early browser war days when apps could cost x's 2 simply because of the multiple platform support and with Apple not supporting flash so much for that being a common delivery platform.. John.. Totally agree. Was just having this conversation with someone yesterday. I guess we did not learn much from the early browser war days when apps could cost x’s 2 simply because of the multiple platform support and with Apple not supporting flash so much for that being a common delivery platform..

]]> By: dirk shaw http://blog.ogilvypr.com/2010/07/panel-discussion-traditional-pr-and-digital-playing-together/comment-page-1/#comment-52378 dirk shaw Tue, 03 Aug 2010 14:22:39 +0000 http://blog.ogilvypr.com/?p=4565#comment-52378 Stan. I like the Atomic greetings idea. when i saw the Hallmark attempt at this last year i felt the personalized greeting was the missing component. Do you all offer a white label solution? Stan. I like the Atomic greetings idea. when i saw the Hallmark attempt at this last year i felt the personalized greeting was the missing component.

Do you all offer a white label solution?

]]> By: John Parsons http://blog.ogilvypr.com/2010/07/panel-discussion-traditional-pr-and-digital-playing-together/comment-page-1/#comment-52308 John Parsons Fri, 30 Jul 2010 21:18:54 +0000 http://blog.ogilvypr.com/?p=4565#comment-52308 QR Code enthusiasts are on the right track, but there is one major caveat. Creating the tag, while simple, is only the first step; the challenge is the mobile experience behind the tag. Compared to desktop or laptop environments, mobile browsers are a different beast entirely. To successfully build a satisfying mobile Web 'micro site' one must contest with tiny screens, less memory and storage capacity, bandwidth limitations and, above all, the absence of run-time applications and (on Apple devices) Flash. Fortunately, companies like Warbasse Design (http://www.warbassedesign.com) and others are pioneering these issues. It's a brave new world — again. QR Code enthusiasts are on the right track, but there is one major caveat. Creating the tag, while simple, is only the first step; the challenge is the mobile experience behind the tag. Compared to desktop or laptop environments, mobile browsers are a different beast entirely. To successfully build a satisfying mobile Web ‘micro site’ one must contest with tiny screens, less memory and storage capacity, bandwidth limitations and, above all, the absence of run-time applications and (on Apple devices) Flash. Fortunately, companies like Warbasse Design (http://www.warbassedesign.com) and others are pioneering these issues. It’s a brave new world — again.

]]> By: Scott Esmond http://blog.ogilvypr.com/2010/07/panel-discussion-traditional-pr-and-digital-playing-together/comment-page-1/#comment-52304 Scott Esmond Fri, 30 Jul 2010 16:13:57 +0000 http://blog.ogilvypr.com/?p=4565#comment-52304 Big thanks to you, Dirk. Really appreciate you making the time to share insights and experience. Big thanks to you, Dirk. Really appreciate you making the time to share insights and experience.

]]> By: Stan Timek http://blog.ogilvypr.com/2010/07/panel-discussion-traditional-pr-and-digital-playing-together/comment-page-1/#comment-52301 Stan Timek Fri, 30 Jul 2010 13:46:13 +0000 http://blog.ogilvypr.com/?p=4565#comment-52301 PS. Our cards and EVX system is also being used by businesses for traditional communications and marketing. Stan Timek Atomic Greetings PS. Our cards and EVX system is also being used by businesses for traditional communications and marketing.

Stan Timek
Atomic Greetings

]]> By: Stan Timek http://blog.ogilvypr.com/2010/07/panel-discussion-traditional-pr-and-digital-playing-together/comment-page-1/#comment-52300 Stan Timek Fri, 30 Jul 2010 13:44:08 +0000 http://blog.ogilvypr.com/?p=4565#comment-52300 Augmented reality is moving very quickly into the mainstream. The campaigns for Doritos and Dos Equis show the technology's value in advertising and marketing. In the world of the average consumer applications on smart phones like the iPhone and Android platform are taking the technology on the road to help people locate a good place to eat or almost anything else they need. My company, Atomic Greetings, has taken a slightly different tack on augmented reality by combining it with QR Codes and a few other technologies to create a patent-pending system called EVX. What EVX does in our greeting cards is allow people to send personal and private video messages -inside- our regular paper greeting cards. The written message is inside and the video message is also... so all the sentiment is where you expect to find it! Check us out at http://atomicgreetings.com Stan Timek Atomic Greetings Augmented reality is moving very quickly into the mainstream. The campaigns for Doritos and Dos Equis show the technology’s value in advertising and marketing. In the world of the average consumer applications on smart phones like the iPhone and Android platform are taking the technology on the road to help people locate a good place to eat or almost anything else they need.

My company, Atomic Greetings, has taken a slightly different tack on augmented reality by combining it with QR Codes and a few other technologies to create a patent-pending system called EVX. What EVX does in our greeting cards is allow people to send personal and private video messages -inside- our regular paper greeting cards. The written message is inside and the video message is also… so all the sentiment is where you expect to find it!

Check us out at http://atomicgreetings.com

Stan Timek
Atomic Greetings

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