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2. Know your target demographic and psychographic. The psychographic of Let’s Make a Deal contestants are people who are willing to dress up and embarrass themselves. I did both and got picked. I knew what the producers were looking for in a contestant. Brands need to know who to engage with prior to engaging. Knowing your target demographic is key to having success in the online world.

3. Don’t face the lights by yourself. I had already won a motorcycle. Next, host Wayne Brady asked me if I wanted to trade in my winnings (a motorcycle and other items) to go for a potentially bigger prize. I had my family there to help me through the tough decision. Just like game show contestants, brands should always have a social media support team. The team should consist of representatives from various departments who can help answer any questions and perform well in tough situations.

4. Measure results throughout your campaign. After I consulted with my family, I decided to go for the big prize. I had to stop and evaluate my progress on the show so far. I don’t ride motorcycles. The prize was great, but I wanted to shoot for a better one. Similar to a game show contestant, brands need to measure and assess their progress throughout a campaign or time period. Did they make accurate goals? Will they obtain them? What’s working and what’s not for the brand online.

5. Be Patient. Five hours of waiting around can make 300 plus audience members very antsy. But I had a plan, a good team with me and reevaluated my progress throughout the show. Patience and making the right decisions led me to a great end result, a new car. Brands need to have patience with their online fan base. It’s rare that brands build a Facebook Fan Page and obtain 1 million “likes” overnight or 3 million followers on Twitter within 24 hours. If you’re patient and follow a strategic plan to reach your audience, positive progress will be made.