by Emily Yu
Category: Best Practices, Digital Influence, Events, How-To
For many initiatives, success is due in part to the effectiveness of corporate partnerships developed to support various aspects of a campaign. How many of you have noticed The Heart TruthRed Dress symbol on the Diet Coke can, or on a box of Cheerio’s at the grocery store? The Heart Truthcampaign, a National Heart, Lung, and Blood Institute (NHLBI) initiative supported by Ogilvy, is a great example of how a successful partnership can help market an issue and spread visibility exponentially.
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