360DigitalInfluence

From Rob BonDurant, VP of Marketing at Patagonia – from today’s WOMMA Summit.

Patagonia… continue reading

At Stream, I helped facilitate a great session with Jory Des Jardins (co-founder of BlogHer) and Christine Cea (Director of Brand PR, Unilever) entitled After the One Night Stand – How To Get Beyond Buzz and Create Sustained WOM Programs. Our session focused on this challenge from three perspectives: the agency, the client, and the partner.

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I was fortunate enough to spend the last few days at WPP’s annual Stream Conference - which brings together some of the brightest minds from around the network in an unconference format to discuss the what’s next in digital and technology communications.

Some of the best sessions I attended were the ones organized around lists - be it potential “truths” presented for discussion, or co-created outputs.  One such session was The Myth of the Viral presented by YouTube.

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Last night I returned from a whirlwind trip to Ogilvy in Mexico City, where I was lucky enough to conduct a day long training session for 15 of the office’s most social media savvy staff.  Having the opportunity to broaden my horizons beyond the US, and look at social through a more global lens was invaluable.  Below are FIVE key insights I picked up from my research, and great discussions I had with my Ogilvy team members and Jesus Hoyas (President of the Social Media Club – Mexico City):

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I’ve been on Facebook since 2003.  I’ve been blogging since 2006.   I got on Twitter in 2007.  Generally speaking, I didn’t believe there was room in my life (or my attention span) for another platform.   Enter Posterous.

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The CEO of Federated Media, Chas Edwards, presented a number of case studies from their network – and gave an overview of their thinking on social media measurement. continue reading

I’m at the Word of Mouth Marketing Associations WOMM-U event for the next day – and while there promises to be a wealth of content published here and through our team’s various twitter handles (@jbell99, @virginiamiracle, @iansohn, @tanyachadha) I’m going to focus my blog updates on measurement stories generated by the great brands in attendance.
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May 13/14 the Word of Mouth Marketing Association (WOMMA) is holding its annual WOMM-U event in Miami, FL.  The agenda is jam packed with word of mouth practitioners from some top brands (Lenovo, Disney, PepsiCo, Wal-Mart), and digital shops (Federated Media, Facebook, Distributive Networks, Visible Technologies) who will be leading practical, interactive discussions for developing and implementing successful WOM programs in today’s economy.

Through our association with WOMMA, we’re excited to be able to offer 1 free pass to the conference to one of our readers ($1495 value) – but we’re not going to make it easy.
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This was my first year at SXSW - big shout out to the
Gods at Ogilvy’s 360 Digital Influence Group for sending me down to the
Lone Star State!  I originally intended to write two “wrap” posts on
SXSW - one from me, and one “round up” featuring insights and takeaways
that I solicited individually from some of the best and brightest in
the social media space over email and Twitter.  However, as I was
working on both simultaneously I discovered that - as usual - 15 social
media brains are better than one (even though I like my brain). So, I
decided to write one post and share out the four biggest insights that
I culled from my own experiences and the wisdom of the masses.

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This is a great visual outlining how those commenting on blogs on behalf of the Air Force should respond in various situations.  If it were all this easy… can I get one of these for my life? 

Via Global Nerdy, who reports that the Air Force has appointed a Chief Emerging Technology Officer “whose job is to develop strategy, policy and plans for the Air Force’s ‘communicators’ and whose mission is to use or build web applications as a means of engaging Airmen and the general public in conversation.
The goal is to make every single Airman a communicator.”  Nerdy also shared links to existing Air Force social media efforts including:

• Air Force Live
• A Twitter account
• A YouTube page
• Widgets and podcasts

In my travels on the Interwebs I have discovered that other defense oriented agencies, such as the Department of Defense and the Department of State, are out in front when it comes to adoption of social media and are using it as a way to connect and maybe even, umm.. market… themselves.  DOD’s site is especially impressive and gets beyond the block and tackle social media tools (like social bookmarking, embedable video, etc.) with forays into sites like BlogTalk Radio.  It will be exciting to see what comes next, especially with the new administration paving the way.