by Karen Untereker
Category: Digital Influence, Research & Insights

Outside of the Yankees during playoff season, I find nothing incites my competitive juices like reality television. I’ve been in an American Idol fantasy draft, I’m on the edge of my seat for The Amazing Race, and I’m still bitter over Boston Rob’s early exit on the most recent season of Survivor. However, minute for minute, no program compares to So You Think You Can Dance simply for the way it combines artistry, entertainment, athleticism, public judging, and public voting.
This season’s So You Think You Can Dance introduced a number of changes in format including: the return of past contestants as partners, a reduction in the number of contestants, and the elimination of the loudest (but most joyful) judge, Mary Murphy. On top of all of the changes, Alex Wong, arguably the most talented contestant to ever appear on the show, sustained an injury and was eliminated early — arguably the greatest tragedy to ever occur in reality television history. My own dejection over Alex’s injury was briefly alleviated when I saw Ellen DeGeneres tweet that she was going to “do something special for Alex.” Unfortunately, Ellen’s gift was not a miracle that would heal Alex so he could dance again as I’d hoped, but it did, however, make me think about social media’s effect on SYTYCD this season and how it’s changed the viewing experience.
by Karen Untereker
Category: Digital Influence, Events, How-To, Influencers, Research & Insights, Search

It was only a matter of time before we went from using our phones to call or text friends and plan to meet in a certain location to using our smartphones when we’re in a certain location to find out which of our friends are already there. Social networking, while already popular online, is one of the fastest-growing activities among mobile users. In fact, eMarketer predicts that by 2013, 43% of global mobile Internet users will be accessing social networks from their mobile devices and 45% of the US mobile Internet population will be on social networks from their mobile devices. It seems that even when we’re socializing in real life, we want access to our online networks. continue reading
by Karen Untereker
Category: Events, Influencers
I had the privilege of attending BlogHer ‘09 this year in Chicago where 1200 women bloggers (okay, men too!) came together to “celebrate the fact that our blogging, whether personal, professional or political, has brought us real work, real friends, real satisfaction and is most definitely a significant part of our real life!”
While it’s impossible to spend significant time at BlogHer without feeling a renewed sense of pride about new media and inspiration for your own blogging, the implications of social media for marketers and the effect of social media on traditional media took center stage at the keynote.
On Saturday, BlogHer co-founder, Lisa Stone, led a keynote panel discussion with Tina Brown, founder of The Daily Beast, Donna Byrd, publisher of The Root, and Ilene Chaiken, creator of “The L Word,” on how the rise of social media has challenged traditional media. The entire conversation was fascinating, but I’ve shared some of my favorite moments here. continue reading
by Karen Untereker
Category: Digital Influence, Word of Mouth Marketing

Thanks to Governor Sanford, the Appalachian Trail has received tremendous press this week as a great place to clear one’s head, recharge batteries, and get away from a stressful job. Had Governor Sanford actually hiked the Appalachian Trail and done these things, he certainly would not be in the mess he’s in now.
While Sanford’s opponents stand the most to gain from his time not on the Appalachian Trail, the Sierra Club has seized the moment as well with a highly topical enewsletter sent yesterday morning from Greg Haegele, the deputy executive director:
We heard the governor of South Carolina had some trouble finding the Appalachian Trail last week.
We don’t want that to happen to anyone else, so now’s a perfect time to let you know about our new online community: Sierra Club Trails. Members of the community are adding trails from around the country, sharing spectacular photos, and discussing topics such as whether guns should be allowed in our national parks.
But so far only two sections of the Appalachian Trail have been added by our members. No wonder the governor got lost!
If you’ve hiked the Appalachian Trail, join the Sierra Club Trails community and add a stretch or two. Share your photos of the trail, too!
If you haven’t hiked that trail but have other favorites, we’d love you to share them on Trails as well.
Thanks for all that you do to protect the environment.
P.S. — Don’t forget your (moral) compass.
Interview with Twitter Fail Whale Designer