360DigitalInfluence

Okay okay, you may be “William & Cate” ‘d out…but I can’t resist! I, like many many (2 billion to be more accurate) others was quite affixed with the Royal Wedding this morning on NBC and living streaming on CNN.com, this afternoon through word of mouth with co-workers and clients, and tonight ending with Katie Couric’s wrap of the day on ABC. That’s what being a part of the 6th biggest Web event is all about…

We’ve all seen the stats on social media usage around the Royal Wedding (links to stats below if you’re interested*), but let’s look at what’s being done well by those behind the official royal channels.

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The message has been deleted, but the damage is done.

Social Media users are in an uproar about the Tweet posted in poor taste by Kenneth Cole yesterday. While this may not be the first time the designer has rubbed people the wrong way, this IS the first time it won’t be so easy to move on and forget about it.

Posted on the brand Twitter channel, “KC” inappropriately referenced the situation in Cairo to promote the new spring line. Even though he followed up with another Tweet aimed to ensure followers that he was not trying to “make light of a serious situation”, the damage was already done.

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If you haven’t yet seen the Emmy winning Old Spice commercials in action and haven’t quoted the Old Spice Guy at least once in conversation over the past few months, you must be sleeping under a rock (well, okay, maybe only a few fanatics are actually quoting the commercials…).

Never-the-less, the Old Spice phenomenon has created a surge of conversation around virality and brand engagement with the online audience. But let’s talk about the brand personality, because - to me - that’s one of the main things that really made this campaign go big.

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National Wear Red Day at Ogilvy PR

If you haven’t realized it by now - RED is one of our favorite colors here at Ogilvy. Not only does it represent our brand and our company mentality, but it also stands for a cause close to our hearts (no pun intended).

Heart disease is the #1 Killer of Women - It is the goal of the National Heart, Lung, and Blood Institute’s (NHLBI) Heart Truth campaign and Ogilvy to build awareness and provide resources for individuals, especially women who are less aware of their top health risk, to help reduce their risk of heart disease. (disclosure:  The Heart Truth® is an Ogilvy PR client).

While this is a year long issue, we make it a point to call out the importance of heart disease awareness every February, during American Heart Month (think of it as the friendly reminder you need to keep your healthy habits going after the hype of New Year’s resolutions dies down…), starting with National Wear Red Day®.

So for Friday, February 5th (yes, that’s tomorrow) we have a call out to the digital nation - show up in  red tomorrow & show your support of heart disease awareness. continue reading

With so many great insights and case studies at this year’s WOMMA in Las Vegas, it’s hard to sum it all up in one post. We saw a number of trends in insights, bringing to light the best practices from top WOM marketers.

Many of these best practices were incorporated in the Team Aquaphor campaign with Active Marketing and Beiersdorf (leading to it’s success).

Active Marketing Group works w/ teams of ambassadors (or their list of influencers) who apply for specific brand engagements/positions made available through Active Marketing Group. Featured at WOMMA was a campaign to create word of mouth around Aquaphor with Beiersdorf.

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Facebook has recently developed guidelines for any promotions being announced or held on the Facebook platform.

With such growth in popularity and participation over the past year or so, more and more brands and companies are joining Facebook to get closer to their employees, customers and peers.

As more Facebook programs have been developed, Facebook now sees a need to establish a few guidelines for brands, agencies and companies to follow moving forward.

Before starting a new Facebook program, be sure to take a look at these new promotion guidelines and talk to a Facebook representative if you have any questions.

Here are 5 things you should know about Facebook’s new promotion guidelines:

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Had a great opportunity to meet Frank Eliason from @comcastcares and Wendy Harman from @redcross at a local Atlanta Interactive Marketing Association (AiMA) event last night. Frank, Wendy and Mimi Chan from AT&T all had very different and very interesting stories to tell about how their Big Brands are Using Social Media.

But one thing was common with all - as it is with all great case studies - the universal first step is listening and the second: relating. How can “we”, as the brand, relate to the interest of our audience? Is it through provide information they are looking for? Empowering them to do something they are passion about? Or simply giving them something new and interesting to try?

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According to a recent eMarketer report, Twitter - so far - isn’t all it’s cracked up to be for the marketing industry. Only 8% of those in the advertising world feel that Twitter is effective for marketing to their audiences - partially because of the lack of knowledge and awareness that the general consumer has around Twitter. Research from LinkedIn showed that while over 80% of advertisers knew Twitter, only 30% of consumers on the Web were familiar with the micro-blogging tool.

50% of consumers said Twitter was somewhat to very effective for marketing and promotion (while 58% of advertisers consider Twitter to be at least somewhat effective). eMarketer’s take is this:

“While marketers, and advertisers, media [and celebrities]…have jumped on the Twitter bandwagon, the average US consumer has not. And without broader consumer acceptance - not to mention awareness- it can’t be considered an effective marketing tool.”

So how can we make the best use of Twitter in our marketing strategies?

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I had my second night out with the Atlanta Social Media Club this past Thursday. And, while I have to admit, I miss my social media gurus in DC - it’s great to get out down here, meet new people and learn/discuss the social media scene in ATL. Thursday’s SMC meeting was part of a 3-part series on our “Social Media Love Affair” (catchy tittle, eh?) - focusing on the importance of investment in social media on getting consumers to commit.

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With the growing popularity of Twitter in mainstream, and recent studies out by Harvard, we’ve developed our next edition of our Twitter for Business: 6 Ways to Use Twitter to Impact Your Brand.

For more on this and the Step-by-Step Twitter for Business Guide, check out our presentations on SlideShare.net, and be sure to follow the 140 Conference at which John Bell will be speaking. #140conf.

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