360DigitalInfluence

This week, Facebook Friday will look at six of Facebook’s top news stories and how they affect brands. As a bonus- a link to a bit of Facebook psychology.

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If I’m reading the signs correctly Facebook is preparing an major applications push, trying to make them more attractive to developers with monetization and promotion: will it work?

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Over the next few months, be on the lookout for Friday posts about Facebook news, trends, and tools. Today I get my feet wet with three hot tips on this week’s Facebook news. continue reading

We often get questions about if and when brands can edit a Wikipedia article and I’d like to provide some background on Wikipedia’s format and clarify what is and is not an acceptable edit. I am not morally against brands editing Wikipedia articles and there are no rules against it but the acceptable instances are few and any edits should be done transparently and by someone educated in the format and citation process of Wikipedia. continue reading

Since the launch of Facebook brand pages, there has been confusion as to whether your brand or cause should set up a page or a group. As brand pages grew in popularity and were given more and more features, it seemed like discussion of groups dropped off. Finally, on Monday Facebook updated the look and function of Facebook groups and now that they dust has settled I think it’s worth revisiting the age old question, “Do I want a Facebook group or a brand page?”

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This is the final post in a five-part series exploring the trends laid out in our webinar, Facebook Bootcamp for PR. Look out in the coming weeks for some interesting updates to the original presentation!

One of the oft sited benefits of Facebook is its ability to keep us connected to friends and family who may be thousands of miles away, but there is a missed opportunity to better connect with the friends and fans in our own backyard. That’s why we’ve identified geolocation and mapping as a Facebook trend we’d love to see blossom in the near future. A hat tip to Trendwatching.com is due here- they’re January piece on Mapmania was an inspiration to notice all of the ways that virtual maps make daily life easier and with maps and social networks both growing in use on mobile phones, the two trends must eventually intersect. continue reading

Today at 1 PM EST in the Ogilvy PR offices in New York, two business executives, a well-known blogger, and an expert in IT virtualization are gathering for a live webcast event. The webcast, Real Life Virtualization Stories: Business executives share how they saved time and money, will be simulcast over business and IT blogs and the discussion will come from the perspective of IT executives, not technology vendors. As the more traditional business-to-business clients expand their social media arsenal, we wanted to share part of our team’s experience working with IBM on in the next step in the evolution of the old-school IT web event. continue reading

As a follow up to our recent webinar, Facebook Bootcamp for PR, you’ll see five blog posts in the coming weeks exploring the five trends set out in our presentation.

There are two distinct forms of currency set to expand on Facebook: Facebook credits and cold, hard cash. Months after Facebook playing around with gift credits and launching a candy coated beta test, Facebook announced last week that it will be rolling out more gift monetization options. And just on Wednesday, Facebook posted a Payment Terms of Service Agreement on their developers’ site showing that this option is not far off. In this post I’ll touch on both and what each trend means for brands. continue reading

As a follow up to our recent webinar, Facebook Bootcamp for PR, you’ll see five blog posts in the coming weeks exploring the five trends set out in our presentation. With over 30 million active users Facebook Mobile is a trend that’s gaining serious momentum over the last year and eMarketer.com predicts that worldwide numbers across networks will reach 369 million by 2010. This is great news for brands looking to leverage social media for offline events; some of the new possibilities include signing up fans via SMS and extending consumer generated media programs to include mobile uploads.

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As a follow up to our recent webinar, Facebook Bootcamp for PR, you’ll see five blog posts in the coming weeks exploring the five trends set out in our presentation. This installment looks at the quickly evolving role of Facebook Connect and reviews how brands can use this open ID to enhance their Facebook presence and expand other social media programs. continue reading