360DigitalInfluence

Ogilvy Public Relations Worldwide

Click here to see recent feeds.

Barack Obama updated the event Deadline for Health Care Reform.
John Boehner
Didn’t that used to say 2009?
Barack Obama
Typo.
Politico posted an article: “Senate Parliamentarian Says Senate Bill Must Pass House Before Corrections Bill Can Pass Through Reconciliation.”
Mitch McConnell
Score!
Harry Reid
Score!
Mitch McConnell
Huh? This is good news for us.
Harry Reid
Fuck if I know anymore.
Barack Obama is donating his Nobel Prize money to charity.
The Nebraska Philanthropic Association thanks Barack Obama.
The Louisiana Organization of Good Causes thanks Barack Obama.
The Arkansas Important Stuff Consortium thanks Barack Obama.
The New York Association of Peace and Unity sent Barack Obama a friend request.
Barack Obama
Sorry, got those votes.
Wall Street Journal posted an article: “Rahmbo: White House Warrior.”
The Washington Post posted an article: “The World According to Rahm: Don’t Blame the Chief of Staff.”
Time posted an article: “Rahm Emanuel: Guy in the White House.”
Rahm Emanuel
Why the fuck is everyone talking about me like I’m Miley Cyrus blowing smack off Kate Moss’ tits at Sean Penn’s house on Easter Sunday?
David Axelrod
Because of … well…that.
Eric Massa is resigning because he has cancer.
Eric Massa is resigning because Democrats don’t want him to vote against health care.
Eric Massa is resigning because he tickled a grown man once, OK? Like you haven’t.
Nancy Pelosi
It’s too soon to determine whether Rep. Massa violated the House ethics rules.
Eric Massa poked 11 people.
Nancy Pelosi
Okay I’ve seen enough.
Glenn Beck posted a video: “Interview With Eric Massa.”
The group Glenn Beck Show Bookers has one fewer members.
Charles Rangel removed “Ways and Means Chairman” from his Education and Work information.
Charles Rangel
It’s only until the 234 allegations against me are cleared.
Mitt Romney created the group I Was for Health Care Reform Before I Was Against It.
John Kerry
Great strategy!
The Republican National Committee posted a slide show: “How To Exploit Fear of Black People To Raise Money.”
Michael Steele
I see a flaw in this

.

Someone posted “Lady Gaga: ‘Telephone‘” on Scott Brown’s Wall.
Scott Brown wrote on his own wall: “Tina, cancel all my appointments.”
Scott Brown signed off.
Harry Reid
It worked! Hurry, let’s vote!
Patrick Kennedy is retiring to a van down by the river.
Dennis Kucinich is still against health care reform for being too conservative.
Nancy Pelosi
Dennis, be reasonable.
Dennis Kucinich
You know I believe in UFOs, right?
Charlie Crist sent Marco Rubio a gift: Back Wax
Marco Rubio sent Charlie Crist a gift: Chest hair
Joe Biden added Israel to the Places I’ve Been application.
Joe Biden
Challah back, woo woo!
Benjamin Netanyahu
Never gets old, does it?
Liz Cheney created the group Expose the Lawyers Who Defend Guantanamo Detainees!
Eric Holder
What disturbs me most about this is that Dick Cheney procreated.
GQ tagged Rielle Hunter in a photo.
Playboy, Penthouse, and MomBomb.com added Rielle Hunter as a friend.

Become a fan of Slate and Barack Obama’s Facebook Feed on Facebook. Follow Slate on Twitter.

“)Christopher Beam‘); is a Slate political reporter. Follow him on Twitter. “)Chris Wilson‘); is an associate editor at Slate in Washington, D.C. Follow him on Twitter.

Hilarious Facebook Feed from the week’s news inside the White House.

Posted via web from John Stauffer’s Posterous

Word of mouth practitioners often find themselves in uncharted territory. The majority of the digitally led programs being developed or put into the marketplace simply could not have existed two years ago.  Sometimes not even two months ago.

As a result, planners and strategists in our industry rely on piles of research to gain insights into what’s likely to work for a particular audience. Some of that research comes from inside our own walls, sometimes we consult outside experts and publishers to make sure we know as much as humanly possible about a particular topic. The latter can come from peer-reviewed academic journals or independent publishers like eMarketer or Forrester.

Beyond those sources, though, there’s been a sharp uptick in research from a new universe of resources.  Some doing great work.  Some not.

Here are a few warning signs that suggest you could be relying on some shaky data…

continue reading

b2b-iii

In his famous visit to the Galapagos Islands, Charles Darwin developed a theory suggesting a link between the environment and evolution. He cataloged the incredible biodiversity of plant and animal life and the unique evolutionary quirks that allows these creatures to thrive.

B2B Marketers are sometimes considered to be behind the evolutionary curve of most digital trends when compared to their B2C brethren.  But like Darwin’s turtles in the Galapagos, the B2B Marcom species is evolving in this space because the social web environment happens to be extraordinarily well suited for their needs as they work to build trust, generate and convert leads, and provide a mechanism for sustained engagement.

Here’s how… continue reading

Neatly six months after the feds officially dropped the “Swine Flu” term in favor of the scientifically-grounded “H1N1″, web users are finally showing signs of following suit as evidenced by recent shifts in keyword searches.

According to Google’s Insights for Search tool, worldwide searchers for the first time since the outbreak have searched for “H1N1″ in greater numbers than “Swine Flu.”

The data shows that while “H1N1″ never received the surge of search queries earned by “Swine Flu” during the height of outbreak, the science-based strain term has slowly climbed atop the level of swine searches.



So what does this mean for brands?

continue reading

A really interesting example of aggregation launched recently in the academic world. Fururity.org is a no nonsense aggregator, pulling the latest research from North America’s leading research universities, compiling the finding in an easy-to-digest interface complete with a by topic architecture spanning across major research disciplines.

f4

continue reading

chart1



Mashable this week posted about the low numbers of teens on Twitter.  The post invited readers to weigh in on why they thought this was (e.g. they’re too private, they prefer texting, etc) – once the comment count spilled into the hundreds, Mashable wrote a follow up post further analyzing the issue.

At the risk of throwing my hat into an already crowded ring, here’s why I think Twitter sees low adoption among teens:  Teenagers, for the most part, do not yet posses weak social ties – the very connections that fuel nearly all of twitter’s growth. continue reading

Bloggers using creative commons licensed photos have reason to celebrate: Google has finally added a Usage Rights feature in the Advanced Image Search tool. I often use Google’s image search though, when I’m blogging, I usually am forced to go to Flickr and search for creative commons photos to make sure I legally use and credit the work.

Now, with Google’s new tool, I can search across photo sharing sites (Flickr included) as well as the broader web knowing that the images I’m browsing are okay use, assuming I follow the Creative Commons guidelines.

If you’re also searching for a particular color (or colors) in a photo, don’t forget about Flickr’s MultiColor Search Lab (powered by idee) to quickly scan Creative Commons photos based your pallet section:

color2

quirky

Last month’s Trend Watching report mapped out the entrepreneurial spirit thriving through all corners of the social web. Coined “Sellsumers“, these individuals are making money in incredibly innovative ways. One site for example, hooks up land owners with campers looking for a spot to sleep, another helps gift card owners sell unwanted cards for cash.

I think some of the coolest models in this space rely on co-creation rather than just trading good and services. A brand new example of this in action just hit the market…

Quirky.com attempts to go from concept to product shipping in just a few days. To do this they rely on ‘influences’ to deign logos, sketch concepts, even come up with product names.

My favorite thus far? A broken arm sling called the Ouch Pouch.

[shameless plug warning: My colleague and I covered Quirky.com and other news in our new weekly podcast, That Social Media Show, check out the Blog Talk Radio widget on this blog's sidebar to listen to this week's show covering the launch of Quirky.com, Bing, social sites banned in China, Malho 2.0, and more.]

Kindle

Amazon’s Kindle is scheduled to get a makeover in the near future with larger screen and a new format tailored for “displaying newspapers, magazines and perhaps textbooks,” reports the New York Times.  Advertisers, too, are eying up opportunities with the new format as well as nudging some advertiser-friendly competitors into the space, according to the Wall Street Journal.

What’s most interesting to me about the Kindle is found not in the headlines of the major dailies but rather down in the trenches of Amazon’s own message boards…  continue reading

John Stauffer

by John Stauffer
Category: Events, How-To

calltoacitionsized

Secretary of State Hillary Clinton is headed to Trinidad and Tobago later this week to participate in the Summit of the Americas - a somewhat annual gathering of the 34 democratically elected leaders from the Western Hemisphere. In preparation for the meeting, the State Department has launched a Digital Town Hall microsite, allowing users to submit questions to be answered by Secretary Clinton live from the Dominican Republic on April 17th.

There’s kind of quirky thing about the Summit of Americas site: it uses Howcast to power much of the content. From the URL (townhall.howcast.com) to the “How Tos” section on the top nav, it’s clear the State Dept adopted the instructional video sharing site’s format for presenting much of the content.

Howcast is best known for its simple, informative style for how-to videos - from How to Paint a Portrait to How to Hang Hooks in Your Closet.  (I admit to using the site myself; remembering how to tie a necktie is not, as it turns out, like riding a bike.)

continue reading

dailyinfluencepromo1

CATEGORIES

TAGS

RECENT POSTS

RECENT COMMENTS

  • Mary, yes, it is certainly is best to be cautious when sourcing third party research. Enjoyed your post on the top sources for social media data. Five Social Media Research Warning Signs
  • Not naming any names but a large, reputable company has been guilty of this. When several of their blog subscribers called them on their shaky data collection and questionable findings, they back-pedaled,... Five Social Media Research Warning Signs
  • Ekaterina - I do, but it has to make sense for the campaign and local market. Feel free to email me anytime to connect on what makes the most sense for your clients. rachel (dot) polish @ ogilvypr (dot) com Thanks! Can Social Media Sell?
  • A lot of doctors use review sites like www.talkburst.com as a marketing tool, more specifically the doctors and physicians section: http://www.talkburst.com/p/review/category/doctors-and-physi cians/ How Doctors Are Using Social Media
  • Excellent summary and post. Thanks, Rohit. www.jlefevere.com @jimlefevere SXSH: 10 Ways For HealthCare Organizations To Build Trust

OTHER BLOGS

The WPP Reading Room

Join the Ogilvy PR Worldwide/ 360° Digital Influence group on LinkedIn
Join the Ogilvy PR Worldwide/ 360° Digital Influence group on Facebook
Ogilvy Public Relations Worldwide