360DigitalInfluence

Denise Vitola has extensive consumer public relations experience having successfully created and led award-winning PR campaigns for Fortune 500 companies, ranging from Bank of America to eBay to Sunglass Hut and LensCrafters to Netflix. She has a vast background in consumer public relations, spearheading new product launches, promotions, branding campaigns, etc. in packaged goods, finance, health and beauty, fashion, entertainment, and sports. She maintains strong contacts in consumer press and is able to develop and execute results driven PR programs.

Denise impresses clients with her ability to develop strategic and effective PR campaigns that deliver measurable results that impact a clients bottom line. Her consumer products expertise was instrumental in creating fully integrated campaigns for nationally renowned brands such as Gillette MACH3, MasterCard International, Foster Grant, Schwinn Fitness, and JPMorgan Chase. Denise has created and managed public relations and marketing programs supporting corporate sponsorships of some of the world’s highest profile events, including the Super Bowl, World Series, NCAA Final Four and most recently the 2006 Winter Olympic Games in Torino, Italy.

She has worked with and handled athlete and celebrity communications and marketing initiatives with well-known names such as Lucy Lui, Drea DeMateo, Jason Giambi, Anna Kournakova, Carmen Electra, Robin Williams, Kenyon Martin, and Jeff Probst.

Denise most recently worked at MWW Group as a Vice President overseeing the Bank of America business where she led the wholly successful product launch of Keep the Change that garnered more than 120 million media impressions in one month. This product launch was deemed “The best in Bank’s history” by the client. She also created and led Bank of America’s successful 2006 Winter Olympic sponsorship marketing campaign.

Denise currently works on TJ Maxx, Marshalls, LensCrafters and Sunglass Hut in the consumer marketing practice in Ogilvy PR’s New York office.

She graduated cum laude with a B.A. in public relations and a minor in Italian from Rowan University.