360DigitalInfluence

As Global Managing Director of Strategy + Planning, Dr. Jennifer Scott has overall responsibility for a cross-disciplinary team of the agency’s most senior counselors, who work with clients and account teams to elevate strategic excellence, creativity and campaign effectiveness.

Over the past 18 years, Dr. Scott has worked across a spectrum of industries and geographies to manage reputation and crisis response, strengthen new and established brands, advocate for public policy initiatives, inspire behavior change and evaluate the impact of campaigns. She has a specialist background in audience segmentation and trend analysis as well as applied research and PR measurement.

Dr. Scott has worked closely with corporations including GE, LexisNexis, Ford, Intel, AstraZeneca, Pfizer, Sara Lee Inc., Liz Claiborne, Inc, Kimberly-Clark, Time Warner Inc., and Swiss Re to help navigate challenging competitive environments, develop and refine reputation, and create compelling advertising and communications campaigns.

Dr. Scott has also conducted research and evaluation programs in support of public health and safety campaigns for many of Ogilvy’s Social Marketing clients, including the NIH, CDC, NKDEP, the AAA, the Lance Armstrong Foundation and the World Bank. She has also provided analysis of foreign and domestic public policy environments for clients including USAID, the College of American Pathologists and the Association of American Railroads.

Dr. Scott has worked on the branding and marketing of various consumer products and services for companies such as LG Electronics, Intel, Charles Schwab, Unilever, and Quaker/ Tropicana, as well as the development and evaluation of educational media products for clients including the Disney Channel, Scholastic and PBS.

Prior to leading the Strategy +Planning group, Dr. Scott was MD of Insights & Research at Ogilvy PR. Before joining the agency, she was President of StrategyOne, a specialist research company, and has also served as Managing Director of Applied Research & Consulting in New York, Senior Vice President at Shepardson Stern + Kaminsky, and Vice President at Bozell/Sawyer Miller.

Dr. Scott received her B.A. in Politics and Psychology from the University of KwaZulu/Natal in South Africa. She has a Doctorate in Politics from Oxford University, England.