360DigitalInfluence

Kai MacMahon has over ten years experience in the interactive space. Part of the original wave of AOL UK staffers, he cut his teeth behind the walled gardens of the AOL Travel and Entertainment channels, helping produce innovative and compelling content experiences, and to manage and nurture those channels’ flourishing online communities. Being part of the explosive growth that AOL experienced in the 90s provided a unique insight as to the power of online communities that is still relevant today.

Following AOL, he made the transition to the Netscape brand, where as Executive Producer/Head of Content he headed up content, production and community for Netscape Online, the award winning ISP & portal, and for the UK Netcenter. More recently he ran the online marketing and analytics group for Digitaria, an award-winning West coast agency, where he led strategic initiatives for clients like CBS, Comcast, QUALCOMM, Taylor-Made and adidas Golf. He has also worked extensively with non profits in the community space, helping organizations like Doctors Without Borders, The Leukemia & Lymphoma Society and Amnesty International UK. Most recently he led the NY Digital team at experiential marketing agency Jack Morton, focusing on event-centered micro-communities and experiences for brands like Johnson & Johnson, J.P. Morgan and IBM.

Kai is a relentless advocate for the power of the online medium, and is as passionate about the field now as he was when he joined AOL in the 90s, though he’s not sure how he feels about his mom following him on Twitter.

@kaimac