360DigitalInfluence

Kaitlyn Wilkins is a VP with the 360 Digital Influence Group at Ogilvy Public Relations Worldwide, and also leads Ogilvy’s global social media training initiative.

Kaitlyn specializes in developing winning digital strategies and word of mouth programs for iconic consumer brands, helping her clients authentically connect with consumers and promote their products using social media.  Clients include Ford Motor Company, Tropicana, Quaker, Lenovo and Unilever brands such as Lipton Tea.   The global Lenovo Voices of the Olympic Games project which Kaitlyn lead in 2008 was the first significant social media campaign for a major Olympic sponsor.  It won numerous industry awards – including a Holmes Report Gold Sabre for Best Global Campaign of the Year and a PRSA Bronze Anvil for Best Use of Social Media.

As the head of Ogilvy’s global social media training effort, Kaitlyn works collaboratively with clients and colleagues around the world.  She creates and delivers market and industry-specific training curriculums, that produce social media strategists and practitioners at every level of an organization.

Kaitlyn is the author of the popular social media blog, The Catch Up Lady which focuses on the social media space, as well as other random topics of interest. Through insightful and humorous posts on topics she is passionate about, Kaitlyn uses the Catch Up Lady to entertain and inform everyone from industry insiders to social media “noobs.” The Catch Up Lady is an honorable mention on AdAge’s Power 150 Influential Marketing Blog list, and has been featured on hundreds of blogs and in publications ranging from AdRants to Wonkette to the Los Angeles Times to Shel Israel’s new book Twitterville.  She is also the co-host of the not-yet-award winning That Social Media Show, a weekly podcast discussing hot industry news and social media trends.

Kaitlyn graduated Wellesley College with a BA in International Relations, and proudly hails from Ann Arbor, MI depending on the football season.