360DigitalInfluence

Ogilvy Public Relations Worldwide

Karen Untereker

Karen Untereker
Digital Influence Strategist
Washington, DC
Posts (2)

Karen is a strategist on the 360° Digital Influence team and works with a number of clients including American Express and Ford on interactive and word of mouth marketing campaigns.

Prior to joining Ogilvy PR, Karen was a Senior Analyst in Strategy and Analytics at Atmosphere BBDO in New York. There, she supported online advertising campaigns, analyzed interactive campaign and site metrics, and developed social media strategies for AT&T Wireless, Citibank, and Target. Karen began her career in marketing at Digitas in New York. She led direct mail campaigns and product branding efforts for American Express.

Karen holds a bachelor’s degree in Art History and French from Williams College and serves on the National Board of Advisors for the Baldwin School in Bryn Mawr, Pennsylvania.

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  • Mary, yes, it is certainly is best to be cautious when sourcing third party research. Enjoyed your post on the top sources for social media data. Five Social Media Research Warning Signs
  • Not naming any names but a large, reputable company has been guilty of this. When several of their blog subscribers called them on their shaky data collection and questionable findings, they back-pedaled,... Five Social Media Research Warning Signs
  • Ekaterina - I do, but it has to make sense for the campaign and local market. Feel free to email me anytime to connect on what makes the most sense for your clients. rachel (dot) polish @ ogilvypr (dot) com Thanks! Can Social Media Sell?
  • A lot of doctors use review sites like www.talkburst.com as a marketing tool, more specifically the doctors and physicians section: http://www.talkburst.com/p/review/category/doctors-and-physi cians/ How Doctors Are Using Social Media
  • Excellent summary and post. Thanks, Rohit. www.jlefevere.com @jimlefevere SXSH: 10 Ways For HealthCare Organizations To Build Trust

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    Brian Giesen: "GET OUT!!"Josie (left), Nice Canadian guy, Tem Hansen (right)Cheryl Yau, Casey Lau. @HyperCasey not too hyper after a few drinks? :)From left: Kay, Tom Smith from Trendstream, Tim Ho and Brian Giesen from Ogilvy, and Jenny Armshaw-Heak from Lightspeed researchMatt Lubetich and Kay RossAndre Martin, Ben Cross and Kent LauMonica Li, Brian Giesen, Josie, Kent LauYardley Luk, Fernando Gros and Andre Martin

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