360DigitalInfluence

Kristin has led digital influence strategy and execution for well-known and emerging brands including Select Comfort, NHBLI’s The Heart Truth Campaign, American Chemistry Council, Slim-Fast and Centers for Medicare and Medicaid Services.

As a Digital Strategist on the 360° Digital Influence team, she spends her time identifying and engaging a new type of online influencer. Kristin has developed programs for clients across mediums including print, video, as well as purely digital programs. She understands that the big idea is now about strategy and that effective execution is just as important as that strategy.

From connecting influential bloggers to the brands and causes they love to amplifying the voices of the happy customer and providing a solution to those that aren’t, Kristin knows how to develop social media campaigns to meet a strategic goal and to drive word of mouth.

A graduate of Appalachian State University, Kristin joined Ogilvy PR as a freelance print production coordinator within the Creative Studio. Kristin was hired after six months and transitioned over to the 360° Digital Influence team. With this transition, Kristin had the opportunity to work closely with the 360° Digital Influence team’s managing director, John Bell, to develop and manage the day-to-day tasks of a growing business.

Kristin holds a bachelor of arts degree in both Graphic Arts and Imaging Technology and Communication: Advertising from Appalachian State University and a minor in Dance. She regularly contributes to the 360° Digital Influence blog and authored the popular Twitter for Business seminar.

A new resident of Atlanta, Georgia, Kristin will be spear heading the Digital Influence efforts in the Ogilvy PR Atlanta office.

Follow Kristin on Twitter: @KParrish926