360DigitalInfluence

For more than 10 years, Rachel has been working to communicate complex ideas and messages online, specializing in helping clients create intuitive websites that best serve a variety of audiences.

As Vice President / Executive Producer of the Interactive group in the Creative Studio at Ogilvy PR, Rachel helps implement strategic online initiatives to support PR efforts. She is responsible for the day-to-day oversight and management of the 360 ° Digital Influence group’s production, client and budget management.

Prior to joining Ogilvy, Rachel headed the client services team at Mindshare Interactive Campaigns, an interactive and strategic communications firm specializing in the public affairs arena. At Mindshare, Rachel managed a team of 30 strategists, account leads and project managers who helped create award-winning online campaigns and websites for clients such as the Ad Council, Anheuser Busch, the Alliance of Automobile Manufacturers, the Chesapeake Bay Foundation, Easter Seals, Georgetown University, Hewlett-Packard, the Human Rights Campaign, the Kaiser Family Foundation, the Motion Picture Association of America, and UNICEF among others. Rachel was instrumental in developing integrated offline and online communications strategies, managing the creative and technical processes, and executing online advertising, search engine and email marketing campaigns.

For nearly six years, Rachel lead the Pharmaceutical Research and Manufacturers of America (PhRMA) account and organized and oversaw the web component of PhRMA’s Partnership for Prescription Assistance initiative, including high-traffic web operations, and integration of a national call center, mail fulfillment house and multimillion dollar outreach plans.

Before the term “interactive” had been coined, Rachel was an editor for FreedomChannel.com, a political junkie website started in 1999 to feature video clips from political candidates of all parties. One of the first “online political” websites, FreedomChannel.com was sponsored by the Robert Wood Johnson Foundation, the Freedom Form, the Century Foundation and the Carnegie Corporation of New York. Working for FreedomChannel.com, Rachel was fortunate enough to cover the 2000 elections by filming many presidential and congressional candidates in person and streaming their videos at the then-break-neck speed of 56K.

In the late 1990s, Rachel started working for National Journal Group covering health care policy for one of their first online publications, American Healthline. Back then Rachel used a 28K connection and Netscape Navigator 4.0 to surf the Web each morning for news items to incorporate into National Journal’s Hotline, Greenwire and Congress Daily publications. She also helped edit, research and fact-check the Almanac of American Politics with U.S. News & World Report’s Micheal Barone.

Rachel graduated with a double-major in English and Biology from Covenant College in Lookout Mountain, Georgia. Rachel lives in Washington, DC with her husband, Will, and son, Jack.