360DigitalInfluence

Virginia is a passionate word of mouth marketing practitioner. She brings a broad range of experiences in executing programs — both online and offline — to Ogilvy Public Relations Worldwide (Ogilvy PR).

Virginia heads up the strategy team within 360 ° Digital Influence — Ogilvy PR’s latest interactive discipline designed to manage brands in an era of changing sources and forces of influence. The team of Digital Influence Strategists uses the power of personal media and technology and social innovations to create a comprehensive approach to all things interactive.

Most recently, Virginia lead the Word of Mouth Marketing practice at Brains on Fire where she shepherded the award-winning Fiskateers crafting ambassador movement for the 350 year old Fiskars brand, known for their orange handled scissors.

Prior to Brains on Fire, Virginia spent more than 4 years at Round Rock, TX based Dell, Inc. holding various roles in consumer and online marketing roles after completing a tour in Corporate Strategy in the Office of the Chairman. Virginia began her career in marketing in enterprise software at Austin-based Trilogy Software.

Virginia holds a bachelor’s degree in English Language and Literature from Princeton University. She was a member of the first elected Board of Directors of the Word of Mouth Marketing association and is believed to be the first person to hold a word of mouth marketing title at a Fortune 50 company. Virginia resides in DC with husband Jed, son Fletcher and worthless mutt Rudy Ray. Virginia shares her musings on clutter free marketing at http://virginiamiracle.com.