Read Ogilvy 360 Digital Influence’s practical approach to social media measurement - learn the 3 key categories for measurement, and get sample metrics to use in evaluating social media campaigns.

This white paper answers the following key questions:

- How do we measure social media campaign performance in a way that helps marketers measure against common brand objectives?

- How should spend be allocated to social media vs. other channels?

- What types of metrics are essential for measurement, and how can they be calculated?

Ogilvy’s 360 Digital Influence team recently introduced a new measurement model that introduces a few simple metrics across 3 categories of importance to marketers and communication professionals:

Relevant Awareness

Preference

Action

Download it here.

Please use it in your campaigns and send us your thoughts as we work on its next evolution.