Can social media reach across borders to drive support and action for the Charter for Compassion?

In 2008, the global organization, TED,  granted Karen Armstrong  one wish to change the world.  She presented the idea of creating a charter to put compassion back at the heart of society.  Participants from more than 100 countries contributed ideas on compassion and leaders from all major religions sifted through them to create the ultimate charter.

Our mission?  Spread the charter around the world and drive vocal support and rapid affirmation around the globe.  360 Digital Influence teams in South Africa, Argentina, Australia, Singapore, DC, NY and London used social media to spread the word among TED followers, partners and relevant influencers. Their toolbox included:

• An affirmation widget in English, Spanish, Hebrew, and Arabic
• A social media press release to TED supporters, partners, and press
• Multimedia content of all shapes and sizes to encourage dialogue about compassion
• Social Influencer Outreach to support adoption of all assets