by Drew Elliott
Category: Digital Influence, Events, Influencers
2009, defined by the deep recession, forced consumer brands to do more with much less. However, this stressful environment drove marketers to try non-traditional and less expensive channels, fostering the development of some unique engagement programs in social media. In this series of posts, I’ll revisit a few of the more interesting campaigns from the past year and explain how these programs can guide our 2010 engagement strategies.
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RECENT POSTS
- Pinterest Hits 11 Million UMVs (and 8 Tips for Brands)
- Preparing for the Social Media Bowl
- Sh*t We Say: Lessons from a Long-Tailed Meme – Part 2
- The Updated Ogilvy Social Media Engagement Code
- Brand Personality Goes A Long Way
RECENT COMMENTS
- dialogues are the best part of that movie Brand Personality Goes A Long Way
- Social media is now in every part of our lives Sh*t We Say: Lessons from a Long-Tailed Meme – Part 2
- those are nice puppies
Preparing for the Social Media Bowl - NFL labor dispute will happen again the future. NFL Labor Dispute - First of the Social Media Era
- rental ac How Hospitals Are Quietly Leading The Way With Social Media
OTHER BLOGS
- Executives Of Swedish Start-Up Klarna Arrested For Kidnapping And Rape
- New iPhone, iPad and Android Apps for January 2012
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- Sprint Lost A Lot Of Money Selling Lots Of iPhones
- Finnish Startup Ovelin Snags $1.4M From True Ventures To Reinvent Early Music Ed With Games
- Watch Out Netflix: Amazon to Stream Everything From Spongebob to Jersey Shore
- Flurry: When The Super Bowl Bored Us, We Opened Apps
- Samsung Leads $23M Round In Data Storage Hardware Company Pivot3
- Harvard Researcher Uses Social Media To Predict Stock Market Volume
- Microsoft To Launch Windows 8 Consumer Preview At MWC On February 29
- Altimeter Webinar Recording: State of Social Media Management Industry
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- Rambus, Nvidia Wisely Put Patent Dispute Behind Them
- Thiel, Zuck, Conway To Select $100K TechFellow Awards Winners
- Pivot Smart: Social News Network XYDO Goes Pure B2B With New Content Marketing Platform
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NETWORK FEED
- Pinterest Hits 11 Million UMVs (and 8 Tips for Brands)
- Super Bowl Ad-stravaganza, Day 2: The Good, The Bad and The Beautiful
- Advanced Facebook for Marketers
- #SMWHK — Calling all Social Media Brand Managers!
- Utilizing Digital Channels to Reach Those “‘80s Babies”
- Super Bowl Ad-stravaganza, Day 1: Marketing to Women
- Bingo Night With Ogilvy!
- What are those pesky Aussies getting up to on Facebook?
- Fabulous Facebook Event
- The “Social Media Doctor is In” at DHCX
- Korea: January Social Media News Update
- The Best And Worst Of Super Bowl Marketing Strategy 2012
- Preparing for the Social Media Bowl
- Ogilvy Washington Social Media Week Events on healthcare and more
- What The Amish Paradox Can Teach You About Marketing
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Crossing the Pond Working with the Media in the UK and USA
