by Drew Elliott
Category: Digital Influence, Events, Influencers
2009, defined by the deep recession, forced consumer brands to do more with much less. However, this stressful environment drove marketers to try non-traditional and less expensive channels, fostering the development of some unique engagement programs in social media. In this series of posts, I’ll revisit a few of the more interesting campaigns from the past year and explain how these programs can guide our 2010 engagement strategies.
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RECENT POSTS
- 360 DI Gov 2.0 Musings
- Navigating the Regulatory Highway
- “Spicing” Up the Brand Personality
- Location is Now Part of the Social Graph — 3 Implications
- Digital Influence Ogilvy Exchange on Government
RECENT COMMENTS
- I understand what are you trying to implement. I am glad you have expressed your own idea and view point about this topic.
The Rise Of Gaming In Healthcare - Thanks for your article, Now there is more reason to comment than ever before! Search Engine Strategies Conference Interview Series
- Ah, the Old Spice guy. What a hoot. Great post, Kristin. I’m with you 100% on versatility as means to expand brand horizons. “Spicing” Up the Brand Personality
- This is informative How Doctors Are Using Social Media
- This is informative Putting the Social in CSR
OTHER BLOGS
- Crowdsourcing National Challenges With the New Challenge.gov
- The Big Data Explosion and the Demand for the Statistical Tools to Analyze It
- Email Finally Emerges as a Platform: 3 Must-Have Plug-ins & What They Mean
- Let’s Make Sure Longshot Mag Is More of a Sure Thing
- iTunes Features Location Apps with New "On the Grid" Section
- Netflix Headed to New Apple iTV Tomorrow [REPORT]
- Digg Crowns Former Amazon Exec New CEO
- Speaking of tattoos – Interview with Micah Baldwin, CEO & co-founder of Graphic.ly (TCTV)
- Japanese Resort Caters to Men with Virtual Girlfriends
- Gmail’s Permanent Failure: Only Humans Can Build Software For Humans
- 5 Resources for Migrating to the Cloud Securely
- Real-Time Analytics Provider Chartbeat Raises $3M from All-Star Investors
- 5 Ideas From A Global Journey Through Beer Marketing
- 10 Useful iPhone Shortcuts, Tips and Tricks
- Traction for Your Startup: How to Get It & How Much is Enough
- More from the Daily Influence
The WPP Reading Room
NETWORK FEED
- Where Should Brands Spend Their Social Media Budget?
- 360 DI Gov 2.0 Musings
- 5 Ideas From A Global Journey Through Beer Marketing
- Cultivating an attitude of gratitude
- Navigating the Regulatory Highway
- Social Media and Corporate Boards: 5 Key Questions
- How Much Should Brands Budget for Social Media?
- “Spicing” Up the Brand Personality
- Social Media’s Silent Giants: Naspers and DST
- Speech in Tokyo at Foreign Correspondents’ Club of Japan
- Location is Now Part of the Social Graph — 3 Implications
- Infographic of Social Media Equivalents in China
- Parker & Partners’ Australian Election Post-Mortem
- Digital Influence Ogilvy Exchange on Government
- How the Fringe Festival Gets the Word Out
- @atsushi0603 だね。可能性を探りつつもっと精進せねば…！
about 50 minutes ago from kenmountnorth - I'm at La Playa w/ @thien. http://4sq.com/bsu3m2
about 52 minutes ago from lilzeon - Ust見てたらすっげー蚊に刺されていた件
about 52 minutes ago from kenmountnorth - @miyasho88 そうだよね。ある程度参加者の自由を確保しつつルールが作れたら面白い活動になると思う。
about 56 minutes ago from kenmountnorth - @atsushi0603 おもしろいよね！人の狂気がさ！
about 58 minutes ago from kenmountnorth - 学生時代思い出しちゃったな…企画マラソンでもやるかー
about 58 minutes ago from kenmountnorth - 寝なよ！絶対寝なよ！笑 「これからファミレスで」って展開はwktkすぎる… (#nlabo live at http://ustre.am/ndtC )
about 59 minutes ago from kenmountnorth - おつかれさまでした〜 (#nlabo live at http://ustre.am/ndtC )
about 1 hour ago from kenmountnorth - 「看守と囚人」か…
about 1 hour ago from kenmountnorth - 「知的なタフさ」がテーマなので楽しめました。ほんとお疲れさまです。とりあえず寝てくださいｗ #nlabo
about 1 hour ago from kenmountnorth - @atsushi0603 はははｗ
about 1 hour ago from kenmountnorth - いまの状態だといつ何時アイデアが降ってくるか分からないから、メモは常に持っといたほうがいいな。 (#nlabo live at http://ustre.am/ndtC )
about 1 hour ago from kenmountnorth - すげぇｗ (#nlabo live at http://ustre.am/ndtC )
about 1 hour ago from kenmountnorth - 「カレーは1晩寝かせてから」ですよ^^ (#nlabo live at http://ustre.am/ndtC )
about 1 hour ago from kenmountnorth - ゲスト「早く帰りたいれす^q^」 (#nlabo live at http://ustre.am/ndtC )
about 1 hour ago from kenmountnorth
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Interview with Twitter Fail Whale Designer
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