360DigitalInfluence

Ogilvy Public Relations Worldwide

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A few months ago, Kaitlyn Wilkins covered the Air Force’s Rules of Engagement - online that is. This excellent flow chart mapped how when and how to respond to conversations about the Air Force online. In yesterday’s Social Media and Government conference, I got to listen to Air Force Captain David Faggard talk about his his role in both monitoring social media as well as internal training.

It was, in my opinion, one of the best presentations all day. He gave an inside look into what the Air Force is currently doing and what they have in store. For example, Captain Faggard is currently one of three people working in social media - he said the Air Force has plans to increase that number to 19 in the near future.

One my favorite stories came when described what happens when the Air Force starts following the conversation on Twitter. Some one playing an air-combat video game tweeted that air force one had crashed prompting a quick reply from the Air Force correcting this misinformation. Below is a quick clip from a post-presentation interview retelling this story:

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