360DigitalInfluence

Last week, first lady Michelle Obama explained that Facebook is not something her daughters need. More specifically, when asked if Sasha and Malia are on Facebook, Mrs. Obama joked that she’s lucky to be under a lot of constraints, noting the United States Secret Service as one of the obstacles preventing her girls from obtaining a personal Facebook account. I couldn’t help but wonder, how many people share Mrs. Obama’s sentiments? In particular, does parental disapproval affect the way young teenagers use social media?

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When I first read about a new work-around to add Google Analytics to Facebook Pages I was set to geek out and asked recent FBML experts Mike Mangi and Jay Marrow to help me set it up.  I added it to our 360 DI Facebook Page and let it run for about five days.

Verdict: Nice to have but not need to have. Not worth the trouble for basic Pages but an easy lift to add to a custom Tab for campaign tracking. Details after the jump. continue reading