360DigitalInfluence

If you’re wondering who owns the eyebrow-lift-inducing Facebook vanity “hotasianbuns”, look no further than Chicago’s own Wow Bao.  Wow Bao is a concept of Lettuce Entertain You, but it has a social media voice and plan of action all its own.   Geoff Alexander, Wow Bao’s Managing Partner joined me on a panel at WOMMA’s School of WOM and shared enough of those elements to make me want to learn more.  The personality and choices that Wow Bao has made qualify it as a Brand Worthy of a Weekend (BWOW) - a brand for whom there is a passionate set of fans that would give up a weekend with their families to come “immerse” themselves in the brand - learn more, meet the people behind the brand, and want to have a hand in crafting the brand’s future.  So what’s Wow Bao’s recipe for a talkable, weekend-worthy brand? continue reading