360DigitalInfluence

In recent weeks, many of our government clients have been asking if they should incorporate QR codes into their educational materials. This is great news as QR codes can be an excellent tool for connect citizens to government services and educational information while they are on the go.  However, as with all new communication vehicles it is important to take a few things into consideration before deciding if QR codes are right for your agency.  continue reading

The Ad Council and Google DC recently held its latest Seminar Series briefing, Online Contests: A New Way to Raise Awareness and Engage Audiences! The content was pretty 101 for anyone who’s been a Facebook Page administrator but several panelists and attendees offered great tips for video contests; I’ve compiled them below with attribution.

continue reading

We often suggest Facebook advertising as an easy way to let your target audience know about your brand, your Page, or your campaigns. Advertising inside and outside of Facebook is especially important for acquiring new fans who may be new to your brand or your campaign, it catches those who wouldn’t see the promotions in store or on your website.

It can seem a bit complicated to new users and I’ve seen people compare it to Google’s keyword advertisements but it’s totally different. This post explains the basics of pricing, targeting, placement, and targeting for Facebook advertising.

continue reading

Now that 70 percent of Facebook are non-US and the network serves 70 different languages, multinational brands are asking for more geo-targeting capabilities and dealing with questions about how to manage a multinational fan base. I’m confident that Facebook will be have expanding options over the next six months but until then here are several tips and tools for running a multinational Facebook presence.

continue reading

This Facebook Friday is dedicated to the Little Guy: the one-man communications team, the small business owner, or the intern for a non-profit who just got assigned Facebook (I’ve been there). So here’s to you, Little Guy, and because you make Facebook awesome, here are six easy and (almost) free tips for your “little” Facebook page. And you Big Guys can learn a thing or two as well.
continue reading

People hate Google Sidewiki. It’s an ugly word, but people hate Google Sidewiki. The internet is filled with frustration, angst, and incredulity of people who want to know a.) how to get rid of it and b.) how a company with a “Don’t Be Evil” mantra can look at themselves in the mirror after developing something that is so inarguably evil.

I love Google Sidewiki. It mixes the brand engagement of a Facebook Fan Page with the free speech of Twitter. I can now go to a brand’s website and tell future visitors how much I love a brand or how I think it could be better (constructive and fair, of course). If you had Google Sidewiki you could see how I recently sucked up to not only my boss, but also my boss’s boss. It’s great. continue reading

This week, John Bell and I delivered Facebook Bootcamp for PR, a one-hour training webinar for public relations and marketing professionals hosted by the Bulldog Reporter’s PR University. During the workshop, we shared
key strategies and best practices on how brands can build a successful Facebook strategy, engage with fans through Facebook, and add scale and impact to your Facebook presence through additions like applications and targeted advertising.

continue reading