360DigitalInfluence

2009, defined by the deep recession, forced consumer brands to do more with much less.  However, this stressful environment drove  marketers to try non-traditional and less expensive channels, fostering the development of some unique engagement programs in social media.  In this series of posts, I’ll revisit a few of the more interesting campaigns from the past year and explain how these programs can guide our 2010 engagement strategies.

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Along with a group of 11 diverse consumer tech influencers, Ogilvy PR worked with our client Intel recently to host a day-long visit to the company’s Santa Clara headquarters that included conversations about the digital divide, the latest in mobile technology, eco-computing, and more. The “Upgrade Your Life” event participants, who are prolific gadget and performance content creators, talked with Intel’s executive leadership about ways that technology is improving the lives of women and girls globally.

Photo by Intel’s Ken Kaplan.

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Bloggers as well as mainstream news media have been closely following the story of Nadya Suleman, the mother who gave birth to octuplets last week. Following ethics questions about the doctors who gave her fertility treatments, people began to question why Suleman was looking for a larger family in the first place since she already had six kids at home. Even baby product manufacturers are staying at arm’s length and haven’t offered any of the donations or support that usually follows famous multiples. In social media, moms are getting nasty about their feelings towards Suleman- a reminder of the dynamic nature of the online parenting network. continue reading