by Drew Elliott
Category: Digital Influence, Events, Influencers
2009, defined by the deep recession, forced consumer brands to do more with much less. However, this stressful environment drove marketers to try non-traditional and less expensive channels, fostering the development of some unique engagement programs in social media. In this series of posts, I’ll revisit a few of the more interesting campaigns from the past year and explain how these programs can guide our 2010 engagement strategies.
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RECENT POSTS
- Social Media Insights on The Shanghai World Expo
- Can Social Media Sell?
- Celebrity Marketing With A Bollywood Star
- Recap: #NYKTweetup @MSGnyc, New York
- Social Games Spanning Wider Demographics and Capturing More Time
RECENT COMMENTS
- Nice heads-up, i’ve been searching for info in this for a while. some good tips here TGIF: 6 Easy and (Almost) Free Tips for Your “Little” Facebook Page
- Thank you, Jane! It was fun and such a pleasure to connect. I’m looking forward to seeing great things from you!
Can Social Media Sell? - Spectacular presentation! Last night at the Silicon Valley Capital Club, your talk was fantastic. Very informative, relevant, understandable (even for novices) and gave me the push to use Social Media more effectively. Thank... Can Social Media Sell?
- From what I understand, you first have to spend $10K in Facebook Ads to get a FB rep. Good luck small businesses! Doesn’t seem fair to me. Does anyone... 5 Things Brands and Agencies Should Know About Facebook’s New Promotion Guidelines
- Rachel, you should totally mention the only company that can take a :30 creative and place it in a Facebook game as a CPE premium piece of entertainment. The first Facebook game with Real Video will also change advertising... Can Social Media Sell?
OTHER BLOGS
- The Real War At SXSW: AT&T Versus 15,000 Data-Crazed Velociraptors
- Health Clouds Forming: California's Health Internet Exchange
- What Do Social Media Marketers Know About Tech? SURVEY RESULTS
- And It Begins: Foursquare Shatters Its Check-In Record The Day Before SXSW
- Check-In For Charity During SXSW With CauseWorld And TechCrunch
- Gaming Faceoff: Project Natal vs. PlayStation Move
- Lady Gaga and Beyonce’s “Telephone” Premieres on Vevo [VIDEO]
- 'Enemies of the Internet': Not Just For Dictators Anymore
- Hot Potato Tosses A New Site, API, And iPhone App With Foursquare Integration At You
- 6 Thoughts About Location Madness
- iPad Pre-Orders Begin at 5:30 AM PT on March 12th
- On The Eve Of SXSW’s Location War, Plancast Gets An iPhone App
- PlayStation Move: We Take It For a Test Drive [VIDEO]
- First Look at TechStars Historical Results Data
- Twilight Super Fan Goes Crazy Over “Eclipse” Trailer [Viral Video to Avoid]
- More from the Daily Influence
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NETWORK FEED
- Join the Ogilvy 360 Digital Influence Sydney Team!
- Social Media Insights on The Shanghai World Expo
- Why the word “passion” makes me want to puke
- 5 Ways To Make Your Business Easier To Recommend
- We’re All Curators
- World’s Fastest Internet: Korea, Japan and Hong Kong
- How To Take A Journey Instead Of A Trip
- What Defines Social CRM?
- Can Social Media Sell?
- Australians – officially the world’s most prolific social media users
- Social Responsibility Will Go From Step-Child to En Vogue in 2010
- Retirement Redefined
- Wall Street Journal Webinar Quick Summary
- Presentation Deck: Social Media for B2B Companies
- Marketing In India: Do Celebrities Really Matter?
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Social Marketing Highlights
