360DigitalInfluence

Facebook often has the luxury of refining ideas that have been around a while and that is what I predict for payments over Facebook. People are already comfortable with entering their credit card info on websites so payments on Facebook won’t seem like a huge leap; here I will review a few of the most recent trends in currency and the opportunities for brands.

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I see posts on lots of social media blogs with weekly updates on the most successful Facebook Pages or types of Facebook Pages (example below) and they always include the same metric: number of fans (now called “Connections”). Likely this is because that number is the most public metric to compare but a little digging into the engagement on a Page came tell you a lot about its success.

You would never measure the success of a retailer by how many people entered the store or the success of a services company by how many people visit the website so why do people get to lazy with Facebook? Here are the metrics that really matter in a successful strategy and while fan count is one of them it may not be your most important. continue reading

This week, Facebook Friday will look at six of Facebook’s top news stories and how they affect brands. As a bonus- a link to a bit of Facebook psychology.

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Since the launch of Facebook brand pages, there has been confusion as to whether your brand or cause should set up a page or a group. As brand pages grew in popularity and were given more and more features, it seemed like discussion of groups dropped off. Finally, on Monday Facebook updated the look and function of Facebook groups and now that they dust has settled I think it’s worth revisiting the age old question, “Do I want a Facebook group or a brand page?”

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As a follow up to our recent webinar, Facebook Bootcamp for PR, you’ll see five blog posts in the coming weeks exploring the five trends set out in our presentation. With over 30 million active users Facebook Mobile is a trend that’s gaining serious momentum over the last year and eMarketer.com predicts that worldwide numbers across networks will reach 369 million by 2010. This is great news for brands looking to leverage social media for offline events; some of the new possibilities include signing up fans via SMS and extending consumer generated media programs to include mobile uploads.

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