360DigitalInfluence

Ogilvy Public Relations Worldwide
Nicole Landguth

by Nicole Landguth
Category: facebook

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This week, Facebook Friday will look at six of Facebook’s top news stories and how they affect brands. As a bonus- a link to a bit of Facebook psychology.

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Since the launch of Facebook brand pages, there has been confusion as to whether your brand or cause should set up a page or a group. As brand pages grew in popularity and were given more and more features, it seemed like discussion of groups dropped off. Finally, on Monday Facebook updated the look and function of Facebook groups and now that they dust has settled I think it’s worth revisiting the age old question, “Do I want a Facebook group or a brand page?”

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As a follow up to our recent webinar, Facebook Bootcamp for PR, you’ll see five blog posts in the coming weeks exploring the five trends set out in our presentation. With over 30 million active users Facebook Mobile is a trend that’s gaining serious momentum over the last year and eMarketer.com predicts that worldwide numbers across networks will reach 369 million by 2010. This is great news for brands looking to leverage social media for offline events; some of the new possibilities include signing up fans via SMS and extending consumer generated media programs to include mobile uploads.

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  • Mary, yes, it is certainly is best to be cautious when sourcing third party research. Enjoyed your post on the top sources for social media data. Five Social Media Research Warning Signs
  • Not naming any names but a large, reputable company has been guilty of this. When several of their blog subscribers called them on their shaky data collection and questionable findings, they back-pedaled,... Five Social Media Research Warning Signs
  • Ekaterina - I do, but it has to make sense for the campaign and local market. Feel free to email me anytime to connect on what makes the most sense for your clients. rachel (dot) polish @ ogilvypr (dot) com Thanks! Can Social Media Sell?
  • A lot of doctors use review sites like www.talkburst.com as a marketing tool, more specifically the doctors and physicians section: http://www.talkburst.com/p/review/category/doctors-and-physi cians/ How Doctors Are Using Social Media
  • Excellent summary and post. Thanks, Rohit. www.jlefevere.com @jimlefevere SXSH: 10 Ways For HealthCare Organizations To Build Trust

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