360DigitalInfluence

Cougar lost the edge in Top Gun, and Maverick and Goose took advantage. They had “the edge” – that little bit extra that let them come out on top (yes, Ice Man won Top Gun, but just go with me on this).

For brands on Facebook, that little bit extra is an understanding of EdgeRank – the formula that Facebook uses to determine how high your content appears in your fans’ news feed, and ultimately increased impressions. continue reading

I see posts on lots of social media blogs with weekly updates on the most successful Facebook Pages or types of Facebook Pages (example below) and they always include the same metric: number of fans (now called “Connections”). Likely this is because that number is the most public metric to compare but a little digging into the engagement on a Page came tell you a lot about its success.

You would never measure the success of a retailer by how many people entered the store or the success of a services company by how many people visit the website so why do people get to lazy with Facebook? Here are the metrics that really matter in a successful strategy and while fan count is one of them it may not be your most important. continue reading

The title of this post might make you shudder since commenting policies and risk mitigation seem like heavy subjects for something as fun as Facebook; but setting simple, straight-forward guidelines should be an essential part of your Facebook strategy. These guidelines (which you can post or link to on your Info tab) are part of facilitating an open sharing environment and have the added benefit of coaxing you to figure out exactly how you want to use your Facebook brand page.
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As a follow up to our recent webinar, Facebook Bootcamp for PR, you’ll see five blog posts in the coming weeks exploring the five trends set out in our presentation. With over 30 million active users Facebook Mobile is a trend that’s gaining serious momentum over the last year and eMarketer.com predicts that worldwide numbers across networks will reach 369 million by 2010. This is great news for brands looking to leverage social media for offline events; some of the new possibilities include signing up fans via SMS and extending consumer generated media programs to include mobile uploads.

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