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Since the launch of Facebook brand pages, there has been confusion as to whether your brand or cause should set up a page or a group. As brand pages grew in popularity and were given more and more features, it seemed like discussion of groups dropped off. Finally, on Monday Facebook updated the look and function of Facebook groups and now that they dust has settled I think it’s worth revisiting the age old question, “Do I want a Facebook group or a brand page?”

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Today’s interview comes from a conversation with Mike Hoefflinger, Director of Brand Product Marketing for Facebook where he oversees revenue-generating products for brand marketers.

As part of our Focus on Facebook series, we interviewed several Facebook experts and asked them the same four questions. Check out our previous interview with Kevin Barenblat of Context Optional and stay tuned this week for more interviews and materials from our upcoming presentation.

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