360DigitalInfluence

Fresh off the conference floor from this year’s School of WOM, it’s difficult not to feel conflicted as a digital communications professional. However, I’ve come to realize the true value of most conferences isn’t in the “Ah-ha!” moments, but rather the reflection. I don’t ever want to walk away from a gathering like WOMMA’s yearly event with notebook full of answers. If I did, I could have easily learned those lessons in a book or a blog post. A valuable conference in this industry is one that spurs discourse, rumination, and plenty of brow-furrowing.

What concepts stirred the pot during the 2.5-day event? Find out after the jump.

Crayola provided crayons so we could show off our artistic abilities (or lack thereof)

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A year ago this month, Intel (an Ogilvy PR client) launched the Intel Insiders, a social media advisory board of 10 highly engaged, influential thought leaders in technology and new media.

This diverse group of prolific content creators and tech-setters includes:
-Brian Solis of Bub.blicio.us and PR 2.0
-Cathy Brooks of Other Than That
-Sarah Austin of Pop17
-Justine Ezarik, iJustine
-JD Lasica, author of Darknet and publisher of SocialMedia.biz
-Adriana Gascoigne of Girls in Tech
-Irina Slutsky of Geek Entertainment TV
-Frank Gruber of Somewhat Frank
-Tom Foremski of Silicon Valley Watcher
-Christian Perry of SF Beta and Snap Summit

Since the launch of the program, we’ve collaborated with the Insiders on a number of fun projects that’s helped Intel extend their reach and build key relationships with the online tech community. Highlights from the first year of our program have included a range of activities from hosting the Intel CES Kick-off Blogger Party, inside looks and visits to Intel’s FAB in Portland, Oregon and attendance at multiple industry and Intel events such as Computex, SxSW, ISEF and Intel Developer Forum (IDF). continue reading