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As a follow up to our recent webinar, Facebook Bootcamp for PR, you’ll see five blog posts in the coming weeks exploring the five trends set out in our presentation.

There are two distinct forms of currency set to expand on Facebook: Facebook credits and cold, hard cash. Months after Facebook playing around with gift credits and launching a candy coated beta test, Facebook announced last week that it will be rolling out more gift monetization options. And just on Wednesday, Facebook posted a Payment Terms of Service Agreement on their developers’ site showing that this option is not far off. In this post I’ll touch on both and what each trend means for brands. continue reading

As part of our Focus on Facebook series, we interviewed several Facebook experts and asked them the same four questions. Check back next week for more interviews and Facebook conversations.

The first interview comes from a conversation with Kevin Barenblat of Context Optional, a leading provider of Facebook solutions including branded applications, brandpage design, and social media advertising optimization. Context Optional’s clients include Microsoft, Timberland, Travel Channel, and McDonald’s.

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