360DigitalInfluence

Nielsen released a report last week detailing the consumer market share of smartphone manufacturers in the US. Android, iOS, and Blackberry lead the pack with 29%, 27% and 27% share respectively. The remaining share was split between Windows Phone 7, Symbian, and HP/Palm WebOS devices.

What’s clear about these results is that the fight between the phone manufacturers is tough, and consumers are the winners with a wealth of devices to choose from. And they are choosing, with an estimated 40 million smartphone users in February of 2010, and an expected 80 million users sometime this year.

While majority of the excitement in the mobile marketplace generally surrounds native apps, mobile sites are a cost-effective standard for any brand hoping to reach potential consumers. Here are a few design and development considerations to take when stating a mobile site project.

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For PR Week Labs a few weeks ago I recorded a 15 minute presentation on 5 Steps to Conversation Management. Conversation Management is an 360 Digital Influence program for helping our clients establish or manage social network presence with the dual goals of grassroots engagement and business impact. Based on a dual theory of influence, our team uses Conversation Management to promote advocacy on social networks like Facebook and Twitter. The steps are included below and you can watch the video here (for more videos check out our YouTube channel- this one was too long to be included).

360 Digital Influence- PR Week Labs- Conversation Management from Ogilvy 360DI on Vimeo.

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