360DigitalInfluence

Ogilvy Public Relations Worldwide
Nov 04

Going Places?

Gemma Craven

by Gemma Craven
Category: Facebook

We have been speculating exactly what Facebook was up to since the launch of its location based offering Places back in September. Yesterday our favorite social network made the mobile check-in application available to major merchants and thousands of small and midsize businesses with the announcement of Facebook Deals – news made public in a hyped Silicon Valley press event not dissimilar to those hosted by Apple.
What's the big deal with Places?

So what is the Deal behind Facebook’s latest move?

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Nicole Landguth

by Nicole Landguth
Category: Facebook

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This week, sightings of mysterious links for users to View QR Barcode or Generate Status QR Code popped-up everywhere but no one knew what was up. Today Tech Crunch got more information: Facebook is rolling out location-based check-in for late April’s f8 conference that will allow users and Pages to have these codes. Imagine you can snap a photo of the QR code with your iPhone and it will post your status update as well as link to a map of which Starbucks you’re at. Having taken this long to get into the location-based world, I expect Facebook’s offering to be thoughtful and uncomplicated- hopefully I’m right.

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