by Christine Ngo
Category: Digital Influence, Influencers, Word of Mouth Marketing
A year ago this month, Intel (an Ogilvy PR client) launched the Intel Insiders, a social media advisory board of 10 highly engaged, influential thought leaders in technology and new media.
This diverse group of prolific content creators and tech-setters includes:
-Brian Solis of Bub.blicio.us and PR 2.0
-Cathy Brooks of Other Than That
-Sarah Austin of Pop17
-Justine Ezarik, iJustine
-JD Lasica, author of Darknet and publisher of SocialMedia.biz
-Adriana Gascoigne of Girls in Tech
-Irina Slutsky of Geek Entertainment TV
-Frank Gruber of Somewhat Frank
-Tom Foremski of Silicon Valley Watcher
-Christian Perry of SF Beta and Snap Summit
Since the launch of the program, we’ve collaborated with the Insiders on a number of fun projects that’s helped Intel extend their reach and build key relationships with the online tech community. Highlights from the first year of our program have included a range of activities from hosting the Intel CES Kick-off Blogger Party, inside looks and visits to Intel’s FAB in Portland, Oregon and attendance at multiple industry and Intel events such as Computex, SxSW, ISEF and Intel Developer Forum (IDF). continue reading
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RECENT COMMENTS
- Mary, yes, it is certainly is best to be cautious when sourcing third party research. Enjoyed your post on the top sources for social media data. Five Social Media Research Warning Signs
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- Ekaterina - I do, but it has to make sense for the campaign and local market. Feel free to email me anytime to connect on what makes the most sense for your clients. rachel (dot) polish @ ogilvypr (dot) com Thanks! Can Social Media Sell?
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