360DigitalInfluence

Ogilvy Public Relations Worldwide

Here are a few funny, entertaining and inspiring things I collected along the way this past week.  The only common thread is that I’ve seen all these things discussed in numerous places, both online and offline.  What did I miss?

GOOOOAAALLLLLL

If you missed the US Women beat Brazil to advance to the World Cup semi-finals, you missed one of the greatest games I’ve ever seen.  In the final seconds of overtime, Megan Rapinoe landed a ball on the head of Abby Wambach, who finished with authority.  This sent the match into penalty kicks, where the US prevailed (since then, the US has advanced to the finals).  The Internet exploded with excitement, and despite FIFA’s best efforts, it can be found here (the break starts about 5 seconds into where I linked the video).

By the way, this is what you get on YouTube when you search for the official video clip of the goal [insert sad trombone here]:

Sad Trombone

Kenny Powers - MFCEO Of K-Swiss

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Not since Old Spice have I seen a brand receive so much Internet love as K-Swiss did this week.  Eastbound and Down is an HBO show about a has-been professional baseball player called Kenny Powers.  Kenny is pretty much the most despicable character on TV, but in a really funny way.  Anyhow, K-Swiss broke a brilliant campaign this week in which Kenny Powers is named CEO of K-Swiss.  There are a series of great video clips on Funny or Die (NOTE: the language is not for the modest) and a cleaner TV version.  Like it or not, this is a brand doing something big, bold and inescapable.

GIFs GIFs Everywhere

Animated GIFs were all the rage this week, apparently because you can post them to Google+.  GIF Shop seems to be the go-to source for creating them yourself, as I’ve done.  Fascinating, I know.  My apologies for not including a cat, which seems to be pretty standard.

gif_shop1

How New Yorkers See The Rest Of The US

Thanks to Ogilvy’s Gavin Becker for this gem.  As a former New Yorker I know there’s a lot of truth to it.  The LA-SF note is my favorite.  Click on it to expand.

NYC

Ten years ago, sharing photographs and videos meant snail-mailing content to family and friends. Now, sharing photographs and videos are a digital activity, with online sharing sites and smart phones applications like Instagram, Path, and PicPlz being quickly integrated into daily social media regimens.

Color in Action

Enter Color: the latest mobile photo application drawing mixed reviews about the application. Prior to Color’s launch, Sequoia Capital, considered “one of the highest caliber venture firms” by Wall Street Journal, invested $25 million,  Bain Capital invested $9 million, and Silicon Valley Bank provided $7 million in venture debt, presenting Color with an accumulative $41 million in funding.  Since its launch, the application has received 2/5 stars based on over 600 reviews on the iTunes App Store. Commentary has noted the application’s function as a stalking mechanism, others have expressed that the user interface is not very intuitive, and the most reoccurring question I’ve encountered is, “is Color worth $41 million?”

Despite this feedback, Color attracted adoption and positive reactions from technology elites, including Tristan Walker of FourSquare, Joshua Williams of Gowalla, and David Heinemeier Hansson of Ruby on Rails. Within a week of its public debut, Color is ranked second in number of downloads for social network applications, just behind Facebook. After having the opportunity to use this application over the past few days, I have come to two conclusions: 1.) I am shamelessly addicted and 2.) It is indeed an important product that has high business potential.

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Right now, many of us have a solid grasp on how to leverage Facebook, Twitter, YouTube, Flickr and Tumblr to build online communities, promote their latest events/products/services and generate overall buzz about our clients’ brands. But what about LinkedIn?

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What about the fact that LinkedIn is reaching 100 million members worldwide as we speak?

Maybe the fact that LinkedIn has company pages that smartly showcase how users are connected to brands and make it easy for them to recommend them?

The knowledge of LinkedIn’s growing recommendation engine that provides insights on companies & jobs that may be perfect for its members?

Today’s launch of LinkedIn’s student job portal that leverages the networks of students & recent graduates to recommend jobs & illustrate connections that may have been forgotten?

Or even LinkedIn’s API development that allows brands the opportunity to tap into LinkedIn’s growing network?

Every one of these opportunities benefit both the user and the brand. Every one is an opportunity for the brand to extend its reach, showcase its prowess, grow its credibility and have the best talent at their companies. We can help our clients do this with LinkedIn. continue reading

I think Pat Benatar had it right when she sang “love is a battlefield” almost thirty years ago. Love is, and will always be, a space for our hearts’ inner most fears and desires to be won or lost for all to see. Love is just that motivating, inspiring dangerous and sometimes, simply nuts. And Valentine’s Day brings all the vastness of love to a head and often times, leaves some of us out in the cold. That is, until social media showed up.

What with all the social media marketing efforts flying around for Valentine’s Day, such as being able to send loved ones an Angry Birds - themed Facebook valentine or sending a virtual gift from CBS’s Mad Love Facebook Page, it is easy to assume that Valentine’s Day has lost all of its remaining sentimental value. However, I would argue that social media is actually beneficial for all the lovers out there. With tools such as Facebook, TwitterGrouponYelp or even a recent startup (that connects to Facebook to help people find local & gift recommendations that match a loved one’s taste), making plans and sending gifts has become a simplified process. Now, there is really no worry (nor excuse) to not have plans, a gift or even a simple status update to showcase your love for another on Valentine’s Day.

Check out this video from Socialnomics to see just how easy social media has made it for anyone who needs to pull together great Valentine’s Day plans at the last-minute:

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Nicole Landguth

by Nicole Landguth
Category: Facebook

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Over the last few days Facebook insiders have posted about two major changes coming the Facebook Pages by this summer, probably being officially announced closer to f8 Conference. One of these changes is a subtle but important word change and the other is the creation of a new genus of Facebook Page called a Community Page. More after the jump. continue reading

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