contest

Feb 04

Building on 2009’s Innovative Consumer Brand Social Media Campaigns

by Drew Elliott
Category: Digital Influence, Events, Influencers

2009, defined by the deep recession, forced consumer brands to do more with much less. However, this stressful environment drove marketers to try non-traditional and less expensive channels, fostering the development of some unique engagement programs in social media. In this series of posts, I’ll revisit a few of the more interesting campaigns from the past year and explain how these programs can guide our 2010 engagement strategies.

TAGS: Tags: 2009 Campaigns, blogs, brand advocates, contest, Events, facebook, groups, quick activation, social media

Mar 25

EPA Case Study, via 1927

by John Stauffer
Category: Best Practices, Digital Influence, Digital Reputation, Events, How-To

Jeremy Ames from the EPA just wrapped up giving a really interesting presentation recapping how his agency used social media to crowdsource the production of a video Public Service Announcement encouraging people to test their homes for radon gas.

The EPA launched a contest and asked film makers to submit their concepts, with the winning entry receiving $2,500. Getting this off the ground was not easy, according to Ames who was faced with the prefect storm of social media barriers: legal, technical, and budgetary. Let’s watch the winning entry and then we’ll look at how they did it..

TAGS: Tags: contest, epa, video