360DigitalInfluence

2009, defined by the deep recession, forced consumer brands to do more with much less.  However, this stressful environment drove  marketers to try non-traditional and less expensive channels, fostering the development of some unique engagement programs in social media.  In this series of posts, I’ll revisit a few of the more interesting campaigns from the past year and explain how these programs can guide our 2010 engagement strategies.

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Jeremy Ames from the EPA just wrapped up giving a really interesting presentation recapping how his agency used social media to crowdsource the production of a video Public Service Announcement encouraging people to test their homes for radon gas.

The EPA launched a contest and asked film makers to submit their concepts, with the winning entry receiving $2,500. Getting this off the ground was not easy, according to Ames who was faced with the prefect storm of social media barriers: legal, technical, and budgetary. Let’s watch the winning entry and then we’ll look at how they did it..

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