360DigitalInfluence

Along with a group of 11 diverse consumer tech influencers, Ogilvy PR worked with our client Intel recently to host a day-long visit to the company’s Santa Clara headquarters that included conversations about the digital divide, the latest in mobile technology, eco-computing, and more. The “Upgrade Your Life” event participants, who are prolific gadget and performance content creators, talked with Intel’s executive leadership about ways that technology is improving the lives of women and girls globally.

Photo by Intel’s Ken Kaplan.

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The first full day of the Web 2.0 Expo in San Francisco opened with an insightful conversation about the benefits and potential improvements of the application programming interfaces (APIs) released by National Public Radio and Current in the past year. NPR’s Director and Chief of Technical Strategy Zach Brand explained the process of making 13 years of broadcast content available for sharing as a “brand and release” approach, while Current’s VP of Strategy Robin Sloan described his joy at the cable and satellite network’s decision to make its video content available in a structured way.

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