360DigitalInfluence

The folks at Whale Shark Media were kind enough to invite me to join the esteemed Dr. Kate Niederhoffer in engaging some of their partners around how to get the most out of social media.  This sounds like an average assignment right up until the moment that I tell you Whale Shark Media is “rollup” of affiliate sites like CheapStingyBargains, Deals.com and CouponShare and that everyone in the room was an affiliate channel manager in many cases not on their brand’s “social team”.   Not your typical day at the office, but who doesn’t love a challenge? continue reading

Last week Facebook passed the 500 million users mark. That’s half a billion users.  When you consider that there are just under seven billion people on the planet it is pretty impressive stuff. If Facebook were a country, it would be the third most populous nation after China and India.

Add to this each Facebook user has on average 130 friends and shares 70 pieces of information every month.  With 500 million users detailing their moods and passions online, Facebook is more than a social networking site. It’s a global phenomenon that’s shaping the way people communicate, across all aspects of their lives including the way they do business.

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